Find out why twice as many testers said they'd buy the PrimaLoft pillow in the May 2010 issue of Consumer Reports!
Friday, April 23, 2010
Wednesday, April 14, 2010
PrimaLoft® licensee, DOWNLITE®, honored with prestigious Macy’s Award for Third Consecutive Year
Congrats to luxury home furnishings manufacturer, DOWNLITE®, for being recognized with a prestigious home furnishings award from Macy’s for the third consecutive year! DOWNLITE was honored by Macy’s for their exceptional history of on-time shipping, shipping compliance, strong partnerships, and volume of sales.
Jyl Davis, DOWNLITE director of marketing commented, “We are incredibly honored to be recognized with this award from Macy’s for three years running. It’s a testament to the effort and spirit of teamwork exhibited by the entire DOWNLITE team. We value our relationship with Macy’s and we look forward to continuing to provide outstanding service.”
DOWNLITE® was recently granted a licensing agreement by Albany International Corp. to manufacture PrimaLoft® -The Luxury Down Alternative™, and to sell bedding products made with the renowned PrimaLoft brand in North America.
DOWNLITE offers a full range of PrimaLoft luxury home furnishings products to include comforters, blankets, mattress toppers and pillows, which are sold in Macy’s, as well as fine specialty stores, department stores and catalogs.
The company introduced a new PrimaLoft fiber collection in March at Home Fashions Market week in New York, featuring PrimaLoft Thermo, PrimaLoft Support and PrimaLoft Memory – all engineered for specific performance attributes and consumer end uses.
Jyl Davis, DOWNLITE director of marketing commented, “We are incredibly honored to be recognized with this award from Macy’s for three years running. It’s a testament to the effort and spirit of teamwork exhibited by the entire DOWNLITE team. We value our relationship with Macy’s and we look forward to continuing to provide outstanding service.”
DOWNLITE® was recently granted a licensing agreement by Albany International Corp. to manufacture PrimaLoft® -The Luxury Down Alternative™, and to sell bedding products made with the renowned PrimaLoft brand in North America.
DOWNLITE offers a full range of PrimaLoft luxury home furnishings products to include comforters, blankets, mattress toppers and pillows, which are sold in Macy’s, as well as fine specialty stores, department stores and catalogs.
The company introduced a new PrimaLoft fiber collection in March at Home Fashions Market week in New York, featuring PrimaLoft Thermo, PrimaLoft Support and PrimaLoft Memory – all engineered for specific performance attributes and consumer end uses.
Photo: (L to R) Chad Altbaier and Bob Altbaier proudly accept the 2009 Macy’s award on behalf of DOWNLITE, in DOWNLITE’s New York showroom.
Wednesday, April 7, 2010
PrimaLoft Pillow Event in NYC; appearance on NBC TODAY
PrimaLoft® -The Luxury Down Alternative™, appeared on NBC TODAY and distributed hundreds of free luxury pillows to consumers in New York City on April 2 – 3, 2010.
All activities were held in recognition of International Pillow Fight Day, a series of fun and lighthearted events held around the world on Saturday, April 3. The largest pillow fight was held in Union Square, New York City, with thousands of participants and onlookers.
On Friday, April 2, the PrimaLoft marketing team appeared in their pajamas on NBC TODAY to raise awareness of International Pillow Fight Day, while donating hundreds of luxury pillows to audience members, anchors and staff. NBC TODAY hosts Matt Lauer and Ann Curry got into the spirit of the event by participating in an impromptu pillow fight on air. PrimaLoft costume characters roamed the plaza, while posing for photos with curious onlookers.
On Saturday, April 3, PrimaLoft pillows were donated to participants of International Pillow Fight Day in Union Square. The PrimaLoft marketing team also distributed postcards to participants and onlookers offering a 15% discount offer on PrimaLoft branded bedding sold on ShopDownlite.com.
“The organizers of International Pillow Fight Day 2010 banned the use of feather pillows, and since PrimaLoft is known as the Luxury Down Alternative –we recognized an opportunity to raise awareness of the PrimaLoft bedding brand by providing pillows to consumers in New York City prior to the event,” stated Diane O’Connor, PrimaLoft’s manager of marketing communications.
On Friday, April 2, the PrimaLoft marketing team appeared in their pajamas on NBC TODAY to raise awareness of International Pillow Fight Day, while donating hundreds of luxury pillows to audience members, anchors and staff. NBC TODAY hosts Matt Lauer and Ann Curry got into the spirit of the event by participating in an impromptu pillow fight on air. PrimaLoft costume characters roamed the plaza, while posing for photos with curious onlookers.
On Saturday, April 3, PrimaLoft pillows were donated to participants of International Pillow Fight Day in Union Square. The PrimaLoft marketing team also distributed postcards to participants and onlookers offering a 15% discount offer on PrimaLoft branded bedding sold on ShopDownlite.com.
“The organizers of International Pillow Fight Day 2010 banned the use of feather pillows, and since PrimaLoft is known as the Luxury Down Alternative –we recognized an opportunity to raise awareness of the PrimaLoft bedding brand by providing pillows to consumers in New York City prior to the event,” stated Diane O’Connor, PrimaLoft’s manager of marketing communications.
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