Wednesday, May 26, 2010

Outside Magazine features LL Bean's Katahdin sleeping bag made with PrimaLoft


Touting it the "best for cold, wet weather," Outside Magazine gives LL Bean's Katahadin sleeping bag some editorial love in the 2010 Summer Buyer's Guide.

Here's what the review had to say about PrimaLoft® Infinity:

"This is a great price for any zero-degree-bag, never mind one stuffed with PrimaLoft® Infinity , a top-shelf but affordable synthetic insulation with a great loft-to-compressibility ratio..."

Monday, May 24, 2010

PrimaLoft® Selects Verde PR & Consulting as Agency of Record





PrimaLoft is pleased to announce our recent partnership with Verde PR & Consulting effective immediately. Verde’s work for PrimaLoft will focus on both online and off-line communication strategies, including media relations, social influencer marketing, social media strategies, leveraging sponsorship and field marketing opportunities, as well as enhancing key brand-partner relationships. Check out the full story here.