Primaloft Blog

PrimaLoft, Eastern Mountain Sports and Spyder co-exhibit at the world's largest motorcycle rally in the Adirondacks this week!

2010-06-09T14:37:00.006-04:00

PrimaLoft® is pleased to be a part of the Americade motorcycle rally and expo in Lake George, New York this week from June 8 - 12. Americade is the world's largest multi-brand touring rally and attracts over 50,000 people each year.In honor of the event, EMS is offering pro-deal sales for attendees of their popular Velocity sleeping bag, made exclusively with PrimaLoft synthetic insulation. A

2010-06-02T13:43:00.005-04:00

PrimaLoft® and Backpacker Magazine coming to a city near you this summer with the 2010 nationwide Get Out More Tour! For the second year running, Primaloft will sponsor Backpacker’s Get Out More Tour - an interactive mobile media tour designed to encourage participation in outdoor activities. PrimaLoft insulation is featured worldwide in leading brands from outerwear, sleeping bags, gloves,

Outside Magazine features LL Bean's Katahdin sleeping bag made with PrimaLoft

2010-05-26T16:53:00.004-04:00

Touting it the "best for cold, wet weather," Outside Magazine gives LL Bean's Katahadin sleeping bag some editorial love in the 2010 Summer Buyer's Guide.Here's what the review had to say about PrimaLoft® Infinity:"This is a great price for any zero-degree-bag, never mind one stuffed with PrimaLoft® Infinity , a top-shelf but affordable synthetic insulation with a great loft-to-compressibility

PrimaLoft® Selects Verde PR & Consulting as Agency of Record

2010-05-24T12:31:00.005-04:00

PrimaLoft is pleased to announce our recent partnership with Verde PR & Consulting effective immediately. Verde’s work for PrimaLoft will focus on both online and off-line communication strategies, including media relations, social influencer marketing, social media strategies, leveraging sponsorship and field marketing opportunities, as well as enhancing key brand-partner relationships. Check

Find out why twice as many testers said they'd buy the PrimaLoft pillow...

2010-04-23T11:15:00.003-04:00

Find out why twice as many testers said they'd buy the PrimaLoft pillow in the May 2010 issue of Consumer Reports!

PrimaLoft® licensee, DOWNLITE®, honored with prestigious Macy’s Award for Third Consecutive Year

2010-04-14T15:37:00.003-04:00

Congrats to luxury home furnishings manufacturer, DOWNLITE®, for being recognized with a prestigious home furnishings award from Macy’s for the third consecutive year! DOWNLITE was honored by Macy’s for their exceptional history of on-time shipping, shipping compliance, strong partnerships, and volume of sales.Jyl Davis, DOWNLITE director of marketing commented, “We are incredibly honored to be

PrimaLoft Pillow Event in NYC; appearance on NBC TODAY

2010-04-07T11:24:00.004-04:00

PrimaLoft® -The Luxury Down Alternative™, appeared on NBC TODAY and distributed hundreds of free luxury pillows to consumers in New York City on April 2 – 3, 2010.All activities were held in recognition of International Pillow Fight Day, a series of fun and lighthearted events held around the world on Saturday, April 3. The largest pillow fight was held in Union Square, New York City, with

Results of The North Face Masters of Snowboarding Presented by PrimaLoft

2010-03-05T06:18:00.000-05:00

TNF Masters 2010 Overall Winners, Shannan Yates and Aaron RobinsonPicture from Keith Carlse Robinson Last week, riders from around the world met again for the last stop of The North Face Masters of Snowboarding presented by PrimaLoft, which took place at Kirkwood Mountain Resort in California. The PrimaLoft team was on site to cheer up athletes and meet with spectators to demonstrate the

The New York Times Featured Ski Socks Made with PrimaLoft Yarn

2010-02-25T05:51:00.002-05:00

Ski socks made with PrimaLoft® Yarn by Fox River Mills and Lorpen received rave reviews in the New York Times Gear Test column, which appeared in the Style section last Thursday (2/18/10). Mark Woolley, a certified ski instructor at Sugarbush Resort in Vermont, conducted the test for the New York Times to inform readers on what to look for when selecting ski socks. Woolley tested the Fox

PrimaLoft ECO Featured on New York Fashion Week Runway

2010-02-16T15:55:00.000-05:00

PrimaLoft ECO makes its debut on the runway. During the New York Green Fashion Week Fall 2010 (February 11-18), Vaute Couture presented its new collection featuring urban snow coats insulated with PrimaLoft ECO. Read article from TreeHugger.com...

The North Face Masters Presented by PrimaLoft in Snowbird, UT

2010-02-03T16:38:00.002-05:00

After a two-day delay due to weather and unsafe snow conditions, The North Face Masters of Snowboarding 2010 presented by PrimaLoft finally kicked off in Snowbird, UT. Riders coming from all over the world were ready to make some tracks in the fresh snow. Shannan Yates defended her last year title by taking the highest step on the podium while Mark Carter, from Jackson Hole, took the Sword in

PrimaLoft Highlights at Outdoor Retailer Winter Market 2010

2010-02-02T13:43:00.001-05:00