PrimaLoft at L.L. Bean Winter Sports Expo

Last weekend, L.L. Bean in Freeport, ME, hosted its annual Winter Sports Expo, a two-day weekend filled with fun activities for the whole family, product testing, presentations and demonstrations.




At the expo, PrimaLoft sponsored the L.L. Bean Sled Flume and Snowshoe Track that were located in the Discovery Park, in front of the store entrance. Kids and adults alike had fun sliding down the flume and shoppers enjoyed testing the latest snowshoe models.


Meanwhile, in the main store, Rodney Lane, PrimaLoft Eastern U.S. Territory Manager, was inviting customers to take the PrimaLoft Challenge and learn about PrimaLoft insulation.





Everyone who took the challenge had a chance to enter in a drawing to win one of the three L.L. Bean jackets insulated with PrimaLoft (Ascent PrimaLoft Jacket, Boundary Jacket and Rugged Ridge Parka).


Over the weekend, 16 happy winners went home with a PrimaLoft-insulated jacket. Thank you L.L. Bean!

Cloudveil jacket with PrimaLoft featured in Outside Buyer’s Guide

The editors of Outside magazine reviewed their favorite gear for this winter. The Cloudveil Hoback jacket insulated with PrimaLoft was selected as one of the warmest and most technical resort jackets. Listen to Outside's editor, Sam Moulton, talk about the jacket's features.

Families Get Cozy with PrimaLoft Blankets & Comforters

On November 16, the Milwaukee Journal Sentinel published a story on how to keep the family warm at home without cranking up the thermostat. Use cozy throws and warm blankets! The article suggested The Company Store's plaid PrimaLoft blankets for the family room or bedroom. Garnet Hill's Wendy Thayer recommended PrimaLoft comforter as an "unparalleled hypoallergenic alternative" to down. Thayer, whose 2-year old son and young Lab love to curl up in bed with her, called her own PrimaLoft comforter "family friendly" for easy washing and drying. Read more...

Good Housekeeping Recommends PrimaLoft For Women Winter Coats

For people sensitive to down, Good Housekeeping Research Institute' s Kathleen Huddy recommends buying coats insulated with PrimaLoft. Check out the story and clip featured on KETV Omaha, NE "7 Can Help".

PrimaLoft Spins New Yarn Website

Today, PrimaLoft launched a new website dedicated to its innovative new product line, PrimaLoft Yarn – The Next Generation in Yarn Technology™.

The user-friendly site is designed for manufacturers to easily find and download information about PrimaLoft yarns, including product information sheets, color cards, hang-tag information and design.

Additionally, the new website offers behind-the-scene views of the yarn-manufacturing process. A short video demonstrates the blending, carding, drawing, roving and spinning processes of PrimaLoft yarn blends.

Check out the new website: www.primaloftyarn.com

PrimaLoft keeps around-the-world sailors warm and dry

On September 7^th, 2008, a father and son who share the same passion for sailing embarked for a non-stop trip around the world on board their 11-meter sloop, Onitron I°.

For the next 250/300 days, Piero and Vittorio Fresi, from Sassari, Sardinia, Italy, will retrace the clipper route, following the traditional route (west to east) sailed by commercial ships in the nineteenth century without making any stops.

The sailors’ route takes them south of the large continents, leaving to their left the three great capes: Cape of Good Hope (South Africa), Cape Leeuwin (Australia) and Cape Horn (South America). Along the course, they will face heavy conditions consisting of fierce winds, huge waves and icebergs.

To keep them warm and dry during their journey, Piero and Vittorio will be wearing Dainese gloves, Musto sailing vests and Lundhags’ HotSpot jackets - all made with PrimaLoft high performance insulation. PrimaLoft-insulated sleeping bags from Salewa will give them good night sleep without worrying of being cold or wet.

Onitron I° is expected to return to Porto Torres (Sardinia, Italy) late Spring 2009.

New PrimaLoft Comfort Zone Survey Released

Two days ago, PrimaLoft fielded its second Comfort Zone story based on the results from its annual Comfort Zone survey. The story, 'Pleased to Meet You' Not Always Pleasant For Holiday Goers, reports which situations most symbolize comfort in American's minds. Over 80 media outlets have already featured the story! Read more...

PrimaLoft VIP Lounge Kept Everyone Warm and Dry at Nor'Easter Festival

While the East coast was being hit with nor'easter-like weather including heavy wind and rain, the party went on at the Nor'easter festival powered by Eastern Mountain Sports held September 26-28.
PrimaLoft hosted the VIP Insulation Lounge, providing a cozy place for attendees. People came in the PrimaLoft Lounge to hang out and watch the bands on stage while staying warm and dry. Some even took the opportunity to learn about PrimaLoft.

For A Good Night Sleep - Pick PrimaLoft Pillows

You sleep on it every night but do you know what it is made of?

A story on how to select the perfect pillow included PrimaLoft in a review on the top choices of fillers. This article was featured in several newspapers nationwide, included The Philadelphia Inquirer (9/19/08) and Red Eye (8/28/08 issue).

PrimaLoft in Good Housekeeping Magazine

The October issue of Good Housekeeping magazine reveals the results of its rigorous glove test, which evaluated insulation,water-repellency and washability. The Cloudveil Troller Mitt insulated with PrimaLoft was the winner for warmth. Check out why Good Housekeeping likes it so much...

In the same issue, the Good Housekeeping Research Institute recommends PrimaLoft as an alternative to down when coat buying for ultimate warmth. Read more...

PrimaLoft to be a sponsor of the Nor'easter powered by EMS

From September 26th to 28th, PrimaLoft will be a sponsor of the Nor'easter powered by Eastern Mountain Sports (EMS) at Tenney Mountain in Plymouth, NH. This is a weekend-long of festivities including camping, live music, rock climbing competition and clinics with the best climbers in the world (Chris Sharma, Dave Graham, Joe Kinder, Tommy Caldwell, and more). Most importantly, this event is about conservation and a portion of proceeds will be donated to the Conservation Alliance. Nor'easter powered by EMS will host environmental clinics and lectures, green fueled shuttles, and local food...The goal for the event is to be 90% waste free! Read more about this festival and come join us!

FIT Student and PrimaLoft Jacket Win Project OR

At the recent Outdoor Retailer Show in Salt Lake City, Utah, five aspiring designers from top fashion and design schools in the US were selected to participate in Project OR, the Outdoor Retailer version of "Project Runway" TV show.

The five contestants had 48 hours to design and make an apparel prototype. On the first day of the show, they gathered fabrics, fasteners and other materials from the exhibiting suppliers. PrimaLoft participated in the project by donating some insulation.

Ryanniel Ocampo, a senior student at the Fashion Institute of Technology (FIT), in New York, won the Project OR contest with his "OCD Jacket" using PrimaLoft insulation. "My initial design was to make a light weight quilted jacket. I've heard of PrimaLoft before and I thought it would be perfect," said Ryanniel. "PrimaLoft has great qualities; it is very soft and breathable and keeps you warm."

Congratulations to Ryanniel!

Be Ready for Disaster with PrimaLoft Bedding

A recent article from the New York Times (7/31/08) published a story on Kathy Harrison and how to get your home ready in case of a disaster. In her book "Just in Case: How to Be Self-Sufficient When the Unexpected Happens" (Storey Publishing), she gives tips to help others be prepared. Harrison recommends using PrimaLoft bedding as the best way to preserve heat.
Read more...

New PrimaLoft Offerings at Outdoor Retailer Show

From August 8 to 11, PrimaLoft exhibited at the Outdoor Retailer show in Salt Lake City, UT where PrimaLoft's high performance insulation products and performance yarns were presented to leading outdoor brands and retailers.

PrimaLoft created exciting news at the show with the introduction of two new yarns, PrimaLoft Eco Yarn and PrimaLoft Cotton Blend.

Committed to a healthier environment, PrimaLoft is expanding its line of eco-friendly products with PrimaLoft Eco Yarn. It is a blend of 50 percent virgin PrimaLoft fibers with 50 percent recycled fibers (made from post-consumer products).

For the outdoor enthusiasts who enjoy the feel of cotton and the performance of PrimaLoft fibers, PrimaLoft is now offering PrimaLoft Cotton Blend yarn. An optimal blend of 50 percent PrimaLoft fiber and 50 percent cotton, this yarn offers high abrasion resistance, dries faster and absorb less moisture than standard cotton.

The North Face Jacket with PrimaLoft Wins Award

The North Face new Men's Reversible Mercurial Jacket insulated with PrimaLoft won an award at the OutDoor Industry Awards at the recent OutDoor tradeshow in Germany. The North Face was awarded for the unique technical feature of the jacket. When worn with the black side out, the jacket keeps you warm. When the temperature rises, the jacket can be reversed to keep you cool. The jacket will be available in Spring 2009. Read More...

New PrimaLoft Cotton Blend featured in LDB/Interior Textiles

The number of consumers who are looking for green/environmental friendly products has gone up according to an article in the July issue of LDB/Interior Textiles. PrimaLoft yarn was featured as an eco friendly product in the article. Read More...

PrimaLoft fashion show featured in Textile Insight

The July issue of Textile Insight e-News (page 6) featured some picks from the PrimaLoft fashion show that was held last May in New York City. Read more...

If you have allergies, select PrimaLoft bedding

On May 31, 2008, the Marin Independent Journal published a story on the use of down in bedding. For sleepers with allergies, PrimaLoft was suggested as an alternative to down. Read more...

Sleep with a clear conscience with Sierra Designs' sleeping bags

Sierra Designs' sleeping bags featuring PrimaLoft Eco insulation grab Camping Life and Rocky Mountain Sports' attention. Check out why in Camping Life's 2008 Sleeping Bag Buyer's Guide and Rocky Mountain Sports' Gear Check.

Gear Guy recommends PrimaLoft sleeping bag

For humid climate, Outside Online's Gear Guy recommends PrimaLoft insulated sleeping bag from REI. Read more...

Quixote Travel Pillows with PrimaLoft in Travel Goods Showcase

Quixote Horseshoe neck pillow and Sancho support pillow filled with PrimaLoft were featured in the May 2008 issue of Travel Goods Showcase. Read more...

PrimaLoft Fashion Show

On Wednesday May 21, PrimaLoft hosted its first fashion show. PrimaLoft invited the media to preview the fall/winter 2008-09 collections of PrimaLoft insulated outerwear, gloves, socks, hats, footwear, sleeping bags and luxury bedding. Many thanks to all PrimaLoft partners who participated.
Snapshots from the show...

Backstage: outfit line-up







Make-up session











Stylist Artie Hack makes last minute changes







PrimaLoft Challenge demonstration with Lauren Ezersky






Make-up touches on model, Ethan Peck









Let the show begin!

Sleeping Bags with PrimaLoft Eco in ANSOM

The April 15, 2008 issue of ANSOM- Army/Navy Store Outdoor Merchandiser featured a story on eco-friendly sleeping bags and included Sierra Designs' bags with PrimaLoft Eco. Read more...

Outdoor Research Wallcreeper featured in Trail Runner

The April issue of Trail Runner featured Outdoor Research's Wallcreeper, a multi-purpose sleeping bag insulated with PrimaLoft that can turn into a parka. Read more...

PrimaLoft sleeping bag in Boy's Life

On July 1st 2006, polar explorers Lonnie Dupre and Eric Larsen completed the first-ever summer expedition to the North Pole. For 62 days, they pulled and paddled specially modified canoes across 700 miles of shifting sea ice and open water of the Arctic Ocean. PrimaLoft was with them all the way keeping Dupre and Larsen warm and dry.
See why Lonnie Dupre loves PrimaLoft in the May issue of Boy's Life magazine.

PrimaLoft in The New York Times

On April 6, 2008, The New York Times mentioned PrimaLoft in an article on comfort and sleep. Read more...

PrimaLoft Sponsored The North Face Race Series At The 2008 WBFJ

For the second year, PrimaLoft supported the World Backcountry Freeride Jam by sponsoring The North Face Race Series. The races were held on April 19 and 20 at Whistler Resort, B.C. All out-of-bonds race course staff as well as everyone involved with The North Face races stayed warm and dry by wearing The North Face Redpoint jackets insulated with PrimaLoft.

Bliss Mitt Featured in TransWorld Business

The PrimaLoft insulated Instinct Mitt from Bliss by Level was featured in the February 08 issue of TransWorld Business. Read more...

Comer Appointed Director, International Sales for PrimaLoft Yarn Division

Ronald Comer, a 21-year veteran sales and marketing executive in the yarn industry, has been named director of international sales for the Yarn Division of PrimaLoft, a part of Albany International Corp.

Read more

PrimaLoft Goes Green

Committed to environmental responsibility, PrimaLoft developed PrimaLoft Eco, an earth-friendly insulation for performance and comfort used in sleeping bags, outerwear and footwear.

Read more