PrimaLoft® and Backpacker Magazine coming to a city near you this summer with the 2010 nationwide Get Out More Tour!

For the second year running, Primaloft will sponsor Backpacker’s Get Out More Tour - an interactive mobile media tour designed to encourage participation in outdoor activities. PrimaLoft insulation is featured worldwide in leading brands from outerwear, sleeping bags, gloves, footwear, accessories, socks, sweaters and luxury bedding with outdoor brands like The North Face, Patagonia, Arc'Teryx, Cloudveil and Black Diamond - just to name a few!

Seasoned tour guides, Sheri and Randy Propster, will visit specialty outdoor retailers and festivals in 48 states and over 70 cities to share their expert advice for trip planning, safety in the outdoors and choosing the right gear, plus product giveaways and guided excursions.

For more information, visit PrimaLoft or click here for complete listing of the Get Out More Tour schedule of events.

PrimaLoft Presents The North Face Masters 2010 Series

The North Face Masters of Snowboarding 2010 series presented by PrimaLoft kicks off this week (Jan. 22-25) in Snowbird, UT.  This is the first stop of the tour, which includes stops at Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28. 

Matt Annetts and Shannan Yates, 2009 TNF Masters Snowbird Champions, will be among other world-class snowboarders to compete in this year’s event.

The PrimaLoft team, which is in Salt Lake City, UT to exhibit at the winter Outdoor Retailer Show, will be heading to Snowbird for the events and to demonstrate how PrimaLoft insulation keeps riders warm and dry.

Check out The North Face Masters of Snowboarding's website for details on the events.

 

Matt Annetts enjoys its 2009 Snowbird Champion title

PrimaLoft® Rolls Out 2010 Sponsorship Campaign

The PrimaLoft team spent most of 2009 trekking the globe to connect with brand partners, retailers and consumers. Through our sponsorships of world-class athletic competitions, retail events and consumer festivals, our team enjoyed demonstrating how PrimaLoft insulation keeps outdoor and winter sports enthusiasts warm, dry and comfortable.

Now we're looking forward to the New Year and are excited to announce our 2010 sponsorship campaign, which includes The North Face Masters Series, The Ouray Ice Festival, The Adirondack Backcountry Ski Festival, The Backpacker – Get Out More Tour, and The Banff Mountain Film and Book Festivals among others.

If you find your way at any of these events, stop by the PrimaLoft stand to find out more about PrimaLoft Insulation Technology products.

Some of the event dates that PrimaLoft will be part of in 2010 are:

- The 15th Annual Ouray Ice Festival to be held January 7-10 in Ouray, Colorado is the biggest climbing festival in North America, featuring world-class ice climbing athletes and clinics.

- The 14th Annual Adirondack International Mountaineering Festival hosted by specialty outdoor retailer, The Mountaineer on January 15-17 in Keene Valley, NY, features world-class alpinists who speak and lead instructional clinics on ice climbing, mountaineering, snowshoeing and avalanche awareness.

- The North Face Masters 2010 series presented by PrimaLoft® gathers big mountain snowboarders from around the world. Event dates: Snowbird, Utah, January 22-25, Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28.

- Adirondack Backcountry Ski Festival, hosted by specialty outdoor retailer The Mountaineer on March 6-7 in Keene Valley, NY, offers instructional clinics on back country skiing and guided tours led by local mountain guides from the Adirondacks.

- The Backpacker Magazine-Get Out More Tour is a one of a kind cross country mobile tour that visits over 70 retailers in 30 states to educate consumers about the skills and equipment they need to Get Out More! Tour dates run from May through November.

- Banff Mountain Film and Book Festivals is an international film and literary competition featuring the world’s best footage and literature on mountain subjects.

PrimaLoft Team Back from the Banff Mountain Festival

The PrimaLoft team returned from the Banff Mountain Film and Book Festival that was held from October 31 to November 8 in Banff, Alberta, Canada.

The Festival offered the PrimaLoft team an opportunity to meet hundreds of passionate outdoor enthusiasts and adventurers from around the world, and spend time with some of its valued PrimaLoft partners.

“We saw some incredible outdoor action films and Ultra Marathon Man Dean Karnazes’ live presentation was an inspiration to all of us,” says Diane O’Connor, PrimaLoft Manager Marketing Communications.

This year’s Banff Mountain Film Festival competition received 277 entries from 28 countries and the Book Festival received 101 entries from 10 countries. The 2009 Film and Book Award Winners were announced last weekend.

The Festival’s best films are now on a worldwide tour. Check out the PrimaLoft website for a complete listing of screening locations.

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PrimaLoft Insulation Technology and PrimaLoft The Luxury Down Alternative are now on Facebook. Become a fan and make sure to share the links with your friends!

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Get Out More Tour and PrimaLoft at Kittery Trading Post in Maine

Last weekend, Randy and Sheri Propster from the Backpacker's Get Out More Tour made a stop at the Kittery Trading Post retail store in Maine.




Check out what they had to say about PrimaLoft insulation...

PrimaLoft Products On The Road with Backpacker Get Out More Tour

The PrimaLoft® team has signed on to be the technical insulation sponsor for Backpacker Magazine's 2009 Get Out More Tour.

Backpacker Get Out More Tour is a one-of-a-kind mobile marketing tour that features in-depth retail workshops and presentations as well as guided experiential adventures for active and aspiring outdoor enthusiasts. From April through October, the tour hosts, Sheri and Randy Propster, will travel across the country visiting over 50 retail stores and festivals to educate consumers about the skills and equipment they need to get Out More.

At each stop, retailers and consumers will be able to learn more about PrimaLoft® insulations and products.

Follow Sheri and Randy's travels at the Get Out More website to find out where PrimaLoft® products will be featured.

Primaloft Sponsors Seventh Annual Adirondack Backcountry Ski Festival

For the seventh year, PrimaLoft will be a major sponsor of the Annual Adirondack Backcountry Ski Festival, a charity event benefiting the New York Ski Educational Foundation’s Nordic racing program and the Adirondack Ski Touring Council. The Skifest, hosted by The Mountaineer in Keene Valley, NY, on March 7 and 8, 2009, will offer free demo equipment and free mini clinics. All level backcountry skiers can register for guided backcountry tours in the High Peaks. The annual Saturday evening dinner hosted by Backcountry Magazine will be held at the Keene Valley Lodge followed by several film presentations at The Mountaineer. Visit The Mountaineer's website for more information: on the Skifest.

Alpine Ski Champion Loves Socks Made With PrimaLoft Yarn

Swedish alpine ski champion, Janette Hargin, keeps her feet warm with Röjk socks made with PrimaLoft yarn.

“My hands and feet are always extremely cold. I am super stoked about the new socks made with PrimaLoft yarn,” says Janette Hargin, Swedish alpine skier. Janette is out all day in all kind of weather and temperatures and has been testing socks made with PrimaLoft yarn for the past two months. “My toes still get a little bit frozen when it is really cold, but now with my socks made with PrimaLoft yarn, they warm up quickly as soon as I start skiing or hiking.”

Janette’s career includes:

• 6 times Swedish champion in alpine skiing
• 2 times Swedish champion in big mountain extreme skiing
• 2 times Scandinavian champion in big mountain extreme skiing
• 6 times top ten in Alpine World cup
• 3 times top three in Alpine European cup
• 15 times winning Alpine FIS-race

Some of her big moments are:

• Olympic Games -02, Salt Lake City, USA. Downhill 25, Super-G, 27, Giant Slalom, 31.
• Olympic Games -06, Turin, Italy. Combined 12, Downhill 17, Super-G 22.
• World Championships -03, St Moritz, Switzerland. Super-G 12, Downhill 21
• World Championships -05, St Catarina, Italy. Super-G 19, Downhill 19.
• World Championships -07, Åre, Sweden.

PrimaLoft Presents The North Face Masters of Snowboarding 2009 Tour

This weekend, The North Face Masters of Snowboarding is at Crested Butte, CO. This is the second stop of the TNF Masters, which is designed to give big mountain snowboarders the opportunity to use their skills in a competitive environment.

The TNF Masters offers a $45,000 cash prize purse and serves as a qualifier event to the Freeride World Tour. Winners from the Snowbird and Crested Butte events will have the chance to compete in the Nissan Tram Face at Squaw Valley, CA.

The PrimaLoft team will be at all events to demonstrate how PrimaLoft insulation keeps outdoor and wintersports enthusiasts warm and dry.

Check out The North Face Masters’ website for all the details on the Crested Butte events.

Next stop is Kirkwood, CA, March 5-8…

PrimaLoft Donates Jackets to Maine's WinterKids

PrimaLoft donated 50 L.L. Bean jackets to nonprofit organization WinterKids to keep its volunteers warm and dry while introducing children across Maine to outdoor activities. “We appreciate PrimaLoft’s generosity and we look forward to helping more children get outside, get active and have fun this winter,” says Fran Mullin, WinterKids’ executive director. Read more...

PrimaLoft Kept Busy at the Outdoor Retailer Show…

Ready. Set. Go! PrimaLoft successfully launched its new insulation, PrimaLoft Infinity, at the Outdoor Retailer show (in Salt Lake City, UT) and Ispo (in Munich, Germany).

To celebrate the introduction of PrimaLoft Infinity, PrimaLoft invited all Outdoor Retailer attendees to a Shove It Compression Challenge. Over 80 people came to take the challenge. Cheers and beers made the booth very lively!

Stay tuned…winners of the “Shove It” contest will be announced soon.

For the second season of Project OR, PrimaLoft donated insulations to the five contestants. On the first day of the show, they come by the booth to learn about the technical properties of PrimaLoft. Check out Joe Rumiesz, from PrimaLoft, talking to the students…

Inviting all visiting Outdoor Retailer show to PrimaLoft Infinity Party

At the upcoming Outdoor Retailer show (January 22-25), in Salt Lake City, UT, PrimaLoft will launch PrimaLoft Infinity, a new insulation for sleeping bags.

From 4 to 6pm on the first day of the show, we invite all OR attendees to come by the PrimaLoft booth 39043 to toast the launch of the new insulation and win prizes in the "Shove It" compression contest.

Thursday 1/22 from 4pm to 6pm

PrimaLoft Booth 39043, Outdoor Retailer show, Salt Lake City, UT

Join PrimaLoft at the Ouray Ice Festival

From January 9 to 11, PrimaLoft will be one of the sponsors of The 14^th Annual Ouray Ice Festival in Colorado, the biggest ice climbing festival in North America. The festival attracts ice climbers, mountaineers, professional guides, and manufacturers who share the same passion for climbing.

The weekend long festival includes climbing clinics for all levels, gear testing, film and slide show presentations, gear auctions and competition with the world’s most experienced ice climbers. The silent auction will include PrimaLoft-insulated products and all proceeds go to the Ouray Ice Park.

The PrimaLoft team will be on hand to do some PrimaLoft Challenge demonstrations and educate visitors on how to stay warm and dry with PrimaLoft insulation.

Check out The Ouray Ice Festival website for more information…

PrimaLoft at L.L. Bean Winter Sports Expo

Last weekend, L.L. Bean in Freeport, ME, hosted its annual Winter Sports Expo, a two-day weekend filled with fun activities for the whole family, product testing, presentations and demonstrations.




At the expo, PrimaLoft sponsored the L.L. Bean Sled Flume and Snowshoe Track that were located in the Discovery Park, in front of the store entrance. Kids and adults alike had fun sliding down the flume and shoppers enjoyed testing the latest snowshoe models.


Meanwhile, in the main store, Rodney Lane, PrimaLoft Eastern U.S. Territory Manager, was inviting customers to take the PrimaLoft Challenge and learn about PrimaLoft insulation.





Everyone who took the challenge had a chance to enter in a drawing to win one of the three L.L. Bean jackets insulated with PrimaLoft (Ascent PrimaLoft Jacket, Boundary Jacket and Rugged Ridge Parka).


Over the weekend, 16 happy winners went home with a PrimaLoft-insulated jacket. Thank you L.L. Bean!

Cloudveil jacket with PrimaLoft featured in Outside Buyer’s Guide

The editors of Outside magazine reviewed their favorite gear for this winter. The Cloudveil Hoback jacket insulated with PrimaLoft was selected as one of the warmest and most technical resort jackets. Listen to Outside's editor, Sam Moulton, talk about the jacket's features.

PrimaLoft keeps around-the-world sailors warm and dry

On September 7^th, 2008, a father and son who share the same passion for sailing embarked for a non-stop trip around the world on board their 11-meter sloop, Onitron I°.

For the next 250/300 days, Piero and Vittorio Fresi, from Sassari, Sardinia, Italy, will retrace the clipper route, following the traditional route (west to east) sailed by commercial ships in the nineteenth century without making any stops.

The sailors’ route takes them south of the large continents, leaving to their left the three great capes: Cape of Good Hope (South Africa), Cape Leeuwin (Australia) and Cape Horn (South America). Along the course, they will face heavy conditions consisting of fierce winds, huge waves and icebergs.

To keep them warm and dry during their journey, Piero and Vittorio will be wearing Dainese gloves, Musto sailing vests and Lundhags’ HotSpot jackets - all made with PrimaLoft high performance insulation. PrimaLoft-insulated sleeping bags from Salewa will give them good night sleep without worrying of being cold or wet.

Onitron I° is expected to return to Porto Torres (Sardinia, Italy) late Spring 2009.

PrimaLoft VIP Lounge Kept Everyone Warm and Dry at Nor'Easter Festival

While the East coast was being hit with nor'easter-like weather including heavy wind and rain, the party went on at the Nor'easter festival powered by Eastern Mountain Sports held September 26-28.
PrimaLoft hosted the VIP Insulation Lounge, providing a cozy place for attendees. People came in the PrimaLoft Lounge to hang out and watch the bands on stage while staying warm and dry. Some even took the opportunity to learn about PrimaLoft.

PrimaLoft in Good Housekeeping Magazine

The October issue of Good Housekeeping magazine reveals the results of its rigorous glove test, which evaluated insulation,water-repellency and washability. The Cloudveil Troller Mitt insulated with PrimaLoft was the winner for warmth. Check out why Good Housekeeping likes it so much...

In the same issue, the Good Housekeeping Research Institute recommends PrimaLoft as an alternative to down when coat buying for ultimate warmth. Read more...

PrimaLoft to be a sponsor of the Nor'easter powered by EMS

From September 26th to 28th, PrimaLoft will be a sponsor of the Nor'easter powered by Eastern Mountain Sports (EMS) at Tenney Mountain in Plymouth, NH. This is a weekend-long of festivities including camping, live music, rock climbing competition and clinics with the best climbers in the world (Chris Sharma, Dave Graham, Joe Kinder, Tommy Caldwell, and more). Most importantly, this event is about conservation and a portion of proceeds will be donated to the Conservation Alliance. Nor'easter powered by EMS will host environmental clinics and lectures, green fueled shuttles, and local food...The goal for the event is to be 90% waste free! Read more about this festival and come join us!