Results of The North Face Masters of Snowboarding Presented by PrimaLoft

 TNF Masters 2010 Overall Winners, Shannan Yates and Aaron Robinson

Picture from Keith Carlse Robinson

 
Last week, riders from around the world met again for the last stop of The North Face Masters of Snowboarding presented by PrimaLoft, which took place at Kirkwood Mountain Resort in California.

The PrimaLoft team was on site to cheer up athletes and meet with spectators to demonstrate the features and benefits of PrimaLoft insulations: warmer, drier, softer and more compressible.

Congratulations to Aaron Robinson and Shannan Yates who won this year’s overall title of The North Face Masters.


Check out Aaron and Shannan's winning runs!

The North Face Masters - Aaron Robinson's Winning Run from The North Face Masters on Vimeo.



Shannan Yates Finals Run from The North Face Masters in Kirkwood from The North Face Masters on Vimeo.

The North Face Masters Presented by PrimaLoft in Snowbird, UT

After a two-day delay due to weather and unsafe snow conditions, The North Face Masters of Snowboarding 2010 presented by PrimaLoft finally kicked off in Snowbird, UT. Riders coming from all over the world were ready to make some tracks in the fresh snow.

Shannan Yates defended her last year title by taking the highest step on the podium while Mark Carter, from Jackson Hole, took the Sword in the men’s division.


Check out the highlights of the event in Snowbird, UT at The North Face Masters on Vimeo.


Next week (on Feb. 9-12) the PrimaLoft team will be at Crystal Mountain, WA, to closely watch the second event of this series and to demonstrate the benefits of PrimaLoft insulation.

Here is the PrimaLoft team celebrating in Snowbird!

PrimaLoft Presents The North Face Masters 2010 Series

The North Face Masters of Snowboarding 2010 series presented by PrimaLoft kicks off this week (Jan. 22-25) in Snowbird, UT.  This is the first stop of the tour, which includes stops at Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28. 

Matt Annetts and Shannan Yates, 2009 TNF Masters Snowbird Champions, will be among other world-class snowboarders to compete in this year’s event.

The PrimaLoft team, which is in Salt Lake City, UT to exhibit at the winter Outdoor Retailer Show, will be heading to Snowbird for the events and to demonstrate how PrimaLoft insulation keeps riders warm and dry.

Check out The North Face Masters of Snowboarding's website for details on the events.

 

Matt Annetts enjoys its 2009 Snowbird Champion title

PrimaLoft® Rolls Out 2010 Sponsorship Campaign

The PrimaLoft team spent most of 2009 trekking the globe to connect with brand partners, retailers and consumers. Through our sponsorships of world-class athletic competitions, retail events and consumer festivals, our team enjoyed demonstrating how PrimaLoft insulation keeps outdoor and winter sports enthusiasts warm, dry and comfortable.

Now we're looking forward to the New Year and are excited to announce our 2010 sponsorship campaign, which includes The North Face Masters Series, The Ouray Ice Festival, The Adirondack Backcountry Ski Festival, The Backpacker – Get Out More Tour, and The Banff Mountain Film and Book Festivals among others.

If you find your way at any of these events, stop by the PrimaLoft stand to find out more about PrimaLoft Insulation Technology products.

Some of the event dates that PrimaLoft will be part of in 2010 are:

- The 15th Annual Ouray Ice Festival to be held January 7-10 in Ouray, Colorado is the biggest climbing festival in North America, featuring world-class ice climbing athletes and clinics.

- The 14th Annual Adirondack International Mountaineering Festival hosted by specialty outdoor retailer, The Mountaineer on January 15-17 in Keene Valley, NY, features world-class alpinists who speak and lead instructional clinics on ice climbing, mountaineering, snowshoeing and avalanche awareness.

- The North Face Masters 2010 series presented by PrimaLoft® gathers big mountain snowboarders from around the world. Event dates: Snowbird, Utah, January 22-25, Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28.

- Adirondack Backcountry Ski Festival, hosted by specialty outdoor retailer The Mountaineer on March 6-7 in Keene Valley, NY, offers instructional clinics on back country skiing and guided tours led by local mountain guides from the Adirondacks.

- The Backpacker Magazine-Get Out More Tour is a one of a kind cross country mobile tour that visits over 70 retailers in 30 states to educate consumers about the skills and equipment they need to Get Out More! Tour dates run from May through November.

- Banff Mountain Film and Book Festivals is an international film and literary competition featuring the world’s best footage and literature on mountain subjects.

PrimaLoft® Defies Death at 2009 Canadian Death Race

PrimaLoft® - Insulation Technology™ is co-sponsoring the 2009 Canadian Death Race with long-standing partner The North Face.

The Canadian Death Race is being held this weekend (August 1-3) in Grande Cache, Alberta, Canada. It is one of the world's toughest adventure race where over 1,100 elite racers run (in solo or in relay team) non-stop for 125 km (75 miles) over challenging terrains...and they have to complete it under 25 hours!

As a co-sponsor of this trail running event, PrimaLoft support will be seen on racer bags and t-shirts. Race officials and staff will be wearing the famous TNF Redpoint Optimus Jacket (insulated with PrimaLoft) with the Canadian Death Race and PrimaLoft logos embroidered. More co-branded jackets will be given as prizes and auction items during the event.

Let's cheer and show our support to PrimaLoft Western Territory Manager, Russ Angrignon, and his wife, Delena, who will compete in this event - both in the solo category.

Best of luck to both of you!

Announcing Winners of TNF Masters of Snowboarding

The PrimaLoft team is back from a busy weekend in Kirkwood, CA, where it sponsored the last event of The North Face Masters of Snowboarding.

While Rosemarie Dittfach and Andrew Irwin were the TNF Masters winners of the Kirkwood stop, Michelle Locke and Matt Annetts took the overall 2009 tour titles.

All winners received The North Face Redpoint jackets insulated with PrimaLoft to keep them warm and dry on their next runs!

2009 The North Face Masters of Snowboarding - Update

Stop #1: Matt Annetts from Stowe, VT and Shannan Yates of Salt Lake City, UT win Snowbird, UT.

Stop # 2: Crested Butte locals Clif Dimon and Susan Mol take over the rocky mountain terrain of Crested Butte, CO.

Now that stops 1 and 2 of The North Face Masters (TNF Masters) presented by PrimaLoft are behind them, riders are getting ready for the final events in Kirkwood, CA to be held March 5-8.

The PrimaLoft team will be on the mountain to watch closely each run and present winners of The TNF Masters with PrimaLoft-insulated jackets.

Will current TNF Masters tour leaders Matt Annetts and Susan Mol be able to dominate the final stop and become the winners of this year’s Masters?

Check out TNF Masters website for updates on the final events and all the media coverage by ESPN Action Sports, Transworld Business, Snowboard Magazine, Snowrev.com and Transworld Snowboarding.