The New York Times Featured Ski Socks Made with PrimaLoft Yarn

Ski socks made with PrimaLoft® Yarn by Fox River Mills and Lorpen received rave reviews in the New York Times Gear Test column, which appeared in the Style section last Thursday (2/18/10).   

Mark Woolley, a certified ski instructor at Sugarbush Resort in Vermont, conducted the test for the New York Times to inform readers on what to look for when selecting ski socks. 


Woolley tested the Fox River Rocky made with PrimaLoft Merino Wool Blend Yarn and Lorpen Tri-Layer Light socks made with PrimaLoft Eco Blend Yarn.  He also tested ski socks from Thorlo, Smartwool and Wigwam.  Woolley wore each pair of socks for two days, washing them between wearings. 
  
   

(left) Fox River Rocky ski socks                                                    
         (right) Lorpen Tri-Layer Light ski socks








                                            
                                                                       



                                                                   

PrimaLoft's "BEST OF"...

PrimaLoft insulation is turning heads…Check out some of the latest and greatest PrimaLoft pieces selected by the media:

• Best Nondown/Synthetic – Real Simple – February 2010

• Best of OR: Apparel – Backpacker – The Daily Dirt – 1/26/10

• Year’s Best – The Gear Junkie – 1/4/10

• Gear of the Year - Outside Buyers’ Guide – Winter 2010

• Stuff We Like – Ski – November 2009

Successful OR show for PrimaLoft insulations and yarns

Last week, PrimaLoft exhibited at the Outdoor Retailer Summer Market in Salt Lake City, UT to present retailers, manufacturers and media with the latest and greatest in insulation and yarn technology.

Highlights included:

* the introduction of 7 new sleeping bags from The North Face - all insulated with our new continuous filament insulation - PrimaLoft INFINITY. The bags will be available in spring 2010.

* PrimaLoft Merino Blend Yarn - a blend of Merino wool and PrimaLoft fibers for base layers and garments such as socks, sweaters and accessories.

* 100% PrimaLoft Yarn - made of PrimaLoft micro denier polyester fibers offers superior softness and comfort. Base layer garments made with 100% PrimaLoft Yarn are ideal for activities such as skiing, hiking, running, golf and cycling in all climates.

* the "Get Hammered" Compression Challenge booth party on the first night of the show was a great success. Winners of the challenge will be announced soon...

The PrimaLoft team also welcomed David DePodwin at the show. DePodwin is the manager of The North Face Soho store who won a trip to the OR show at the PrimaLoft appreciation reception held in New York City last month.

PrimaLoft received great publicity in trade publications including an interview with PrimaLoft Sales and Marketing Director, Eileen Berner, and a feature on PrimaLoft INFINITY in the the first issue of OR Daily. 100% PrimaLoft Yarn was featured in the Product Picks section of OR Daily - Day 3 (page 52).

What a great show!

PrimaLoft Insulation Featured in Times-Union

Today's Albany's Times-Union published an article on how to enjoy the outdoors with the right gear. The story featured local brand PrimaLoft insulation and highlighted its technical properties in sleeping bags. Read more...

PrimaLoft INFINITY in Backpacker Magazine

The Gear Guide issue of Backpacker Magazine (April 2009) selected Eastern Mountain Sports Boreal 20 for easy packing. EMS's new sleeping bag features PrimaLoft® INFINITY insulation, a fine denier continuous filament insulation that offers great loft and compresses very well. Check out the review...

New PrimaLoft insulation in Camping Life Magazine

PrimaLoft® INFINITY, the new PrimaLoft® insulation, was featured in the April 2009 issue of Camping Life magazine. The 2009 Sleeping Bags Gear Guide of the magazine included a review of Eastern Mountain Sports' Boreal 20º insulated with the new continuous filament synthetic fiber. Read more...

Cloudveil jacket with PrimaLoft featured in Outside Buyer’s Guide

The editors of Outside magazine reviewed their favorite gear for this winter. The Cloudveil Hoback jacket insulated with PrimaLoft was selected as one of the warmest and most technical resort jackets. Listen to Outside's editor, Sam Moulton, talk about the jacket's features.

Families Get Cozy with PrimaLoft Blankets & Comforters

On November 16, the Milwaukee Journal Sentinel published a story on how to keep the family warm at home without cranking up the thermostat. Use cozy throws and warm blankets! The article suggested The Company Store's plaid PrimaLoft blankets for the family room or bedroom. Garnet Hill's Wendy Thayer recommended PrimaLoft comforter as an "unparalleled hypoallergenic alternative" to down. Thayer, whose 2-year old son and young Lab love to curl up in bed with her, called her own PrimaLoft comforter "family friendly" for easy washing and drying. Read more...

New PrimaLoft Comfort Zone Survey Released

Two days ago, PrimaLoft fielded its second Comfort Zone story based on the results from its annual Comfort Zone survey. The story, 'Pleased to Meet You' Not Always Pleasant For Holiday Goers, reports which situations most symbolize comfort in American's minds. Over 80 media outlets have already featured the story! Read more...

For A Good Night Sleep - Pick PrimaLoft Pillows

You sleep on it every night but do you know what it is made of?

A story on how to select the perfect pillow included PrimaLoft in a review on the top choices of fillers. This article was featured in several newspapers nationwide, included The Philadelphia Inquirer (9/19/08) and Red Eye (8/28/08 issue).

PrimaLoft in Good Housekeeping Magazine

The October issue of Good Housekeeping magazine reveals the results of its rigorous glove test, which evaluated insulation,water-repellency and washability. The Cloudveil Troller Mitt insulated with PrimaLoft was the winner for warmth. Check out why Good Housekeeping likes it so much...

In the same issue, the Good Housekeeping Research Institute recommends PrimaLoft as an alternative to down when coat buying for ultimate warmth. Read more...

Be Ready for Disaster with PrimaLoft Bedding

A recent article from the New York Times (7/31/08) published a story on Kathy Harrison and how to get your home ready in case of a disaster. In her book "Just in Case: How to Be Self-Sufficient When the Unexpected Happens" (Storey Publishing), she gives tips to help others be prepared. Harrison recommends using PrimaLoft bedding as the best way to preserve heat.
Read more...

The North Face Jacket with PrimaLoft Wins Award

The North Face new Men's Reversible Mercurial Jacket insulated with PrimaLoft won an award at the OutDoor Industry Awards at the recent OutDoor tradeshow in Germany. The North Face was awarded for the unique technical feature of the jacket. When worn with the black side out, the jacket keeps you warm. When the temperature rises, the jacket can be reversed to keep you cool. The jacket will be available in Spring 2009. Read More...

New PrimaLoft Cotton Blend featured in LDB/Interior Textiles

The number of consumers who are looking for green/environmental friendly products has gone up according to an article in the July issue of LDB/Interior Textiles. PrimaLoft yarn was featured as an eco friendly product in the article. Read More...

PrimaLoft fashion show featured in Textile Insight

The July issue of Textile Insight e-News (page 6) featured some picks from the PrimaLoft fashion show that was held last May in New York City. Read more...

If you have allergies, select PrimaLoft bedding

On May 31, 2008, the Marin Independent Journal published a story on the use of down in bedding. For sleepers with allergies, PrimaLoft was suggested as an alternative to down. Read more...

Sleep with a clear conscience with Sierra Designs' sleeping bags

Sierra Designs' sleeping bags featuring PrimaLoft Eco insulation grab Camping Life and Rocky Mountain Sports' attention. Check out why in Camping Life's 2008 Sleeping Bag Buyer's Guide and Rocky Mountain Sports' Gear Check.

Gear Guy recommends PrimaLoft sleeping bag

For humid climate, Outside Online's Gear Guy recommends PrimaLoft insulated sleeping bag from REI. Read more...

Quixote Travel Pillows with PrimaLoft in Travel Goods Showcase

Quixote Horseshoe neck pillow and Sancho support pillow filled with PrimaLoft were featured in the May 2008 issue of Travel Goods Showcase. Read more...

Sleeping Bags with PrimaLoft Eco in ANSOM

The April 15, 2008 issue of ANSOM- Army/Navy Store Outdoor Merchandiser featured a story on eco-friendly sleeping bags and included Sierra Designs' bags with PrimaLoft Eco. Read more...