PrimaLoft® Rolls Out 2010 Sponsorship Campaign

The PrimaLoft team spent most of 2009 trekking the globe to connect with brand partners, retailers and consumers. Through our sponsorships of world-class athletic competitions, retail events and consumer festivals, our team enjoyed demonstrating how PrimaLoft insulation keeps outdoor and winter sports enthusiasts warm, dry and comfortable.

Now we're looking forward to the New Year and are excited to announce our 2010 sponsorship campaign, which includes The North Face Masters Series, The Ouray Ice Festival, The Adirondack Backcountry Ski Festival, The Backpacker – Get Out More Tour, and The Banff Mountain Film and Book Festivals among others.

If you find your way at any of these events, stop by the PrimaLoft stand to find out more about PrimaLoft Insulation Technology products.

Some of the event dates that PrimaLoft will be part of in 2010 are:

- The 15th Annual Ouray Ice Festival to be held January 7-10 in Ouray, Colorado is the biggest climbing festival in North America, featuring world-class ice climbing athletes and clinics.

- The 14th Annual Adirondack International Mountaineering Festival hosted by specialty outdoor retailer, The Mountaineer on January 15-17 in Keene Valley, NY, features world-class alpinists who speak and lead instructional clinics on ice climbing, mountaineering, snowshoeing and avalanche awareness.

- The North Face Masters 2010 series presented by PrimaLoft® gathers big mountain snowboarders from around the world. Event dates: Snowbird, Utah, January 22-25, Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28.

- Adirondack Backcountry Ski Festival, hosted by specialty outdoor retailer The Mountaineer on March 6-7 in Keene Valley, NY, offers instructional clinics on back country skiing and guided tours led by local mountain guides from the Adirondacks.

- The Backpacker Magazine-Get Out More Tour is a one of a kind cross country mobile tour that visits over 70 retailers in 30 states to educate consumers about the skills and equipment they need to Get Out More! Tour dates run from May through November.

- Banff Mountain Film and Book Festivals is an international film and literary competition featuring the world’s best footage and literature on mountain subjects.

Banff Mountain Film Festival Reel Featuring PrimaLoft

Check out the 2009/2010 Banff Mountain Film Festival Intro reel - featuring PrimaLoft!
The video includes clips from adventures films that were shown at the festival. Amazing!

PrimaLoft Team Back from the Banff Mountain Festival

The PrimaLoft team returned from the Banff Mountain Film and Book Festival that was held from October 31 to November 8 in Banff, Alberta, Canada.

The Festival offered the PrimaLoft team an opportunity to meet hundreds of passionate outdoor enthusiasts and adventurers from around the world, and spend time with some of its valued PrimaLoft partners.

“We saw some incredible outdoor action films and Ultra Marathon Man Dean Karnazes’ live presentation was an inspiration to all of us,” says Diane O’Connor, PrimaLoft Manager Marketing Communications.

This year’s Banff Mountain Film Festival competition received 277 entries from 28 countries and the Book Festival received 101 entries from 10 countries. The 2009 Film and Book Award Winners were announced last weekend.

The Festival’s best films are now on a worldwide tour. Check out the PrimaLoft website for a complete listing of screening locations.

PrimaLoft Partners with Banff Mountain Film & Book Festival, and North American Tour

PrimaLoft announced it will be a sponsor of the 2009-2010 Banff Mountain Film and Book Festival, and North American Tour. The 34th Banff Mountain Film and Book Festival will be held October 31 through November 8, 2009 in Banff, Alberta, Canada. The festival is an international film and literary competition featuring the world's best footage and literature on mountain subjects.

Join PrimaLoft in celebrating this year's best films and books and stop by our booth, where Randy and Sheri Propster, from the Backpacker Get Out More Tour, will represent the PrimaLoft brand. Take the PrimaLoft challenge and enter to win an exclusive Banff Mountain Film Festival jacket insulated with PrimaLoft.

The festival award winners will be announced by the international jury on Sunday, November 8, 2009.

Immediately after the festival, a selection of the best films entered will go on a tour. Check out the tour stop schedule.