PrimaLoft, Eastern Mountain Sports and Spyder co-exhibit at the world's largest motorcycle rally in the Adirondacks this week!

PrimaLoft® is pleased to be a part of the Americade motorcycle rally and expo in Lake George, New York this week from June 8 - 12. Americade is the world's largest multi-brand touring rally and attracts over 50,000 people each year.

In honor of the event, EMS is offering pro-deal sales for attendees of their popular Velocity sleeping bag, made exclusively with PrimaLoft synthetic insulation. A great option for road riders and backpackers looking for a lightweight traveling companion, the 30° Velocity bag weighs in just over two pounds and will be offered to Americade attendees at 20% off retail ($189-199).

Spyder will also raffle off several pairs of their PrimaLoft Classic Long Leather Gloves ($120/each retail value), which are ideal for cooler days and nights.

Stop by PrimaLoft booth (#932) on Million Dollar Beach for your chance to win great prizes from PrimaLoft brand partners like Eastern Mountain Sports and Spyder.

PrimaLoft® and Backpacker Magazine coming to a city near you this summer with the 2010 nationwide Get Out More Tour!

For the second year running, Primaloft will sponsor Backpacker’s Get Out More Tour - an interactive mobile media tour designed to encourage participation in outdoor activities. PrimaLoft insulation is featured worldwide in leading brands from outerwear, sleeping bags, gloves, footwear, accessories, socks, sweaters and luxury bedding with outdoor brands like The North Face, Patagonia, Arc'Teryx, Cloudveil and Black Diamond - just to name a few!

Seasoned tour guides, Sheri and Randy Propster, will visit specialty outdoor retailers and festivals in 48 states and over 70 cities to share their expert advice for trip planning, safety in the outdoors and choosing the right gear, plus product giveaways and guided excursions.

For more information, visit PrimaLoft or click here for complete listing of the Get Out More Tour schedule of events.

Outside Magazine features LL Bean's Katahdin sleeping bag made with PrimaLoft

Touting it the "best for cold, wet weather," Outside Magazine gives LL Bean's Katahadin sleeping bag some editorial love in the 2010 Summer Buyer's Guide.

Here's what the review had to say about PrimaLoft® Infinity:

"This is a great price for any zero-degree-bag, never mind one stuffed with PrimaLoft® Infinity , a top-shelf but affordable synthetic insulation with a great loft-to-compressibility ratio..."

PrimaLoft® Selects Verde PR & Consulting as Agency of Record

PrimaLoft is pleased to announce our recent partnership with Verde PR & Consulting effective immediately. Verde’s work for PrimaLoft will focus on both online and off-line communication strategies, including media relations, social influencer marketing, social media strategies, leveraging sponsorship and field marketing opportunities, as well as enhancing key brand-partner relationships. Check out the full story here.

Find out why twice as many testers said they'd buy the PrimaLoft pillow...

Find out why twice as many testers said they'd buy the PrimaLoft pillow in the May 2010 issue of Consumer Reports!

PrimaLoft® licensee, DOWNLITE®, honored with prestigious Macy’s Award for Third Consecutive Year

Congrats to luxury home furnishings manufacturer, DOWNLITE®, for being recognized with a prestigious home furnishings award from Macy’s for the third consecutive year! DOWNLITE was honored by Macy’s for their exceptional history of on-time shipping, shipping compliance, strong partnerships, and volume of sales.

Jyl Davis, DOWNLITE director of marketing commented, “We are incredibly honored to be recognized with this award from Macy’s for three years running. It’s a testament to the effort and spirit of teamwork exhibited by the entire DOWNLITE team. We value our relationship with Macy’s and we look forward to continuing to provide outstanding service.”

DOWNLITE® was recently granted a licensing agreement by Albany International Corp. to manufacture PrimaLoft® -The Luxury Down Alternative™, and to sell bedding products made with the renowned PrimaLoft brand in North America.

DOWNLITE offers a full range of PrimaLoft luxury home furnishings products to include comforters, blankets, mattress toppers and pillows, which are sold in Macy’s, as well as fine specialty stores, department stores and catalogs.

The company introduced a new PrimaLoft fiber collection in March at Home Fashions Market week in New York, featuring PrimaLoft Thermo, PrimaLoft Support and PrimaLoft Memory – all engineered for specific performance attributes and consumer end uses.

Photo: (L to R) Chad Altbaier and Bob Altbaier proudly accept the 2009 Macy’s award on behalf of DOWNLITE, in DOWNLITE’s New York showroom.

PrimaLoft Pillow Event in NYC; appearance on NBC TODAY

PrimaLoft® -The Luxury Down Alternative™, appeared on NBC TODAY and distributed hundreds of free luxury pillows to consumers in New York City on April 2 – 3, 2010.

All activities were held in recognition of International Pillow Fight Day, a series of fun and lighthearted events held around the world on Saturday, April 3. The largest pillow fight was held in Union Square, New York City, with thousands of participants and onlookers.

On Friday, April 2, the PrimaLoft marketing team appeared in their pajamas on NBC TODAY to raise awareness of International Pillow Fight Day, while donating hundreds of luxury pillows to audience members, anchors and staff. NBC TODAY hosts Matt Lauer and Ann Curry got into the spirit of the event by participating in an impromptu pillow fight on air. PrimaLoft costume characters roamed the plaza, while posing for photos with curious onlookers.

On Saturday, April 3, PrimaLoft pillows were donated to participants of International Pillow Fight Day in Union Square. The PrimaLoft marketing team also distributed postcards to participants and onlookers offering a 15% discount offer on PrimaLoft branded bedding sold on ShopDownlite.com.

“The organizers of International Pillow Fight Day 2010 banned the use of feather pillows, and since PrimaLoft is known as the Luxury Down Alternative –we recognized an opportunity to raise awareness of the PrimaLoft bedding brand by providing pillows to consumers in New York City prior to the event,” stated Diane O’Connor, PrimaLoft’s manager of marketing communications.

Results of The North Face Masters of Snowboarding Presented by PrimaLoft

 TNF Masters 2010 Overall Winners, Shannan Yates and Aaron Robinson

Picture from Keith Carlse Robinson

 
Last week, riders from around the world met again for the last stop of The North Face Masters of Snowboarding presented by PrimaLoft, which took place at Kirkwood Mountain Resort in California.

The PrimaLoft team was on site to cheer up athletes and meet with spectators to demonstrate the features and benefits of PrimaLoft insulations: warmer, drier, softer and more compressible.

Congratulations to Aaron Robinson and Shannan Yates who won this year’s overall title of The North Face Masters.


Check out Aaron and Shannan's winning runs!

The North Face Masters - Aaron Robinson's Winning Run from The North Face Masters on Vimeo.



Shannan Yates Finals Run from The North Face Masters in Kirkwood from The North Face Masters on Vimeo.

The New York Times Featured Ski Socks Made with PrimaLoft Yarn

Ski socks made with PrimaLoft® Yarn by Fox River Mills and Lorpen received rave reviews in the New York Times Gear Test column, which appeared in the Style section last Thursday (2/18/10).   

Mark Woolley, a certified ski instructor at Sugarbush Resort in Vermont, conducted the test for the New York Times to inform readers on what to look for when selecting ski socks. 


Woolley tested the Fox River Rocky made with PrimaLoft Merino Wool Blend Yarn and Lorpen Tri-Layer Light socks made with PrimaLoft Eco Blend Yarn.  He also tested ski socks from Thorlo, Smartwool and Wigwam.  Woolley wore each pair of socks for two days, washing them between wearings. 
  
   

(left) Fox River Rocky ski socks                                                    
         (right) Lorpen Tri-Layer Light ski socks








                                            
                                                                       



                                                                   

PrimaLoft ECO Featured on New York Fashion Week Runway

PrimaLoft ECO makes its debut on the runway.  During the New York Green Fashion Week Fall 2010 (February 11-18), Vaute Couture presented its new collection featuring urban snow coats insulated with PrimaLoft ECO.

Read article from TreeHugger.com... 

The North Face Masters Presented by PrimaLoft in Snowbird, UT

After a two-day delay due to weather and unsafe snow conditions, The North Face Masters of Snowboarding 2010 presented by PrimaLoft finally kicked off in Snowbird, UT. Riders coming from all over the world were ready to make some tracks in the fresh snow.

Shannan Yates defended her last year title by taking the highest step on the podium while Mark Carter, from Jackson Hole, took the Sword in the men’s division.


Check out the highlights of the event in Snowbird, UT at The North Face Masters on Vimeo.


Next week (on Feb. 9-12) the PrimaLoft team will be at Crystal Mountain, WA, to closely watch the second event of this series and to demonstrate the benefits of PrimaLoft insulation.

Here is the PrimaLoft team celebrating in Snowbird!

PrimaLoft Highlights at Outdoor Retailer Winter Market 2010

PrimaLoft exhibited at Outdoor Retailer Winter Market 2010 show – January 21-24 – in Salt Lake City, UT.  At the show, the PrimaLoft team was busy presenting retailers, manufacturers and media with the latest PrimaLoft insulations and yarns.  

Here are some highlights… 

PrimaLoft booth:

From staple fiber insulations to yarns to continuous filament insulation, PrimaLoft has a product to keep outdoor enthusiasts warm and dry from "head to toe".  Mannequins and samples were displayed in the booth to show that PrimaLoft has you covered!

PrimaLoft “Knock Your Socks Off!” competition:

PrimaLoft Yarn – our innovative performance yarn that is warmer, drier, softer and more comfortable than standard yarns - was the highlight of our Knock Your Socks Off! competition.  The competition was held in the booth on the first afternoon of the show.  Show attendees were asked to roll up some socks made with PrimaLoft Yarn and throw them to knock down foot forms wearing traditional socks…  Everyone enjoyed the beer and winners received socks made with PrimaLoft Yarn. 

PrimaLoft and Project OR:

PrimaLoft participated in Project OR – season 4 – by donating PrimaLoft insulation to the contestants challenged to design a garment in 3 days by using materials provided by OR exhibitors.

PrimaLoft and Speed Dating with Designers:

Our own sales and marketing director, Eileen Berner, volunteered to a one-hour speed dating session where she met with 25 designers.  She had 2 minutes with each designer to talk about PrimaLoft – the warmest, driest, softest and most compressible insulation!

PrimaLoft's "BEST OF"...

PrimaLoft insulation is turning heads…Check out some of the latest and greatest PrimaLoft pieces selected by the media:

• Best Nondown/Synthetic – Real Simple – February 2010

• Best of OR: Apparel – Backpacker – The Daily Dirt – 1/26/10

• Year’s Best – The Gear Junkie – 1/4/10

• Gear of the Year - Outside Buyers’ Guide – Winter 2010

• Stuff We Like – Ski – November 2009

PrimaLoft Presents The North Face Masters 2010 Series

The North Face Masters of Snowboarding 2010 series presented by PrimaLoft kicks off this week (Jan. 22-25) in Snowbird, UT.  This is the first stop of the tour, which includes stops at Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28. 

Matt Annetts and Shannan Yates, 2009 TNF Masters Snowbird Champions, will be among other world-class snowboarders to compete in this year’s event.

The PrimaLoft team, which is in Salt Lake City, UT to exhibit at the winter Outdoor Retailer Show, will be heading to Snowbird for the events and to demonstrate how PrimaLoft insulation keeps riders warm and dry.

Check out The North Face Masters of Snowboarding's website for details on the events.

 

Matt Annetts enjoys its 2009 Snowbird Champion title

PrimaLoft Knock Your Socks Off! Competition at Outdoor Retailer Show

Don't miss PrimaLoft's KNOCK YOUR SOCKS OFF! competition at the Outdoor Retailer Show in Salt Lake City:

Free beer and a chance to win socks made with PrimaLoft Yarn!

Thursday, January 21st

From 5pm to 6pm

PrimaLoft booth # 39043