PrimaLoft Kept Busy at the Outdoor Retailer Show…

Ready. Set. Go! PrimaLoft successfully launched its new insulation, PrimaLoft Infinity, at the Outdoor Retailer show (in Salt Lake City, UT) and Ispo (in Munich, Germany).

To celebrate the introduction of PrimaLoft Infinity, PrimaLoft invited all Outdoor Retailer attendees to a Shove It Compression Challenge. Over 80 people came to take the challenge. Cheers and beers made the booth very lively!

Stay tuned…winners of the “Shove It” contest will be announced soon.

For the second season of Project OR, PrimaLoft donated insulations to the five contestants. On the first day of the show, they come by the booth to learn about the technical properties of PrimaLoft. Check out Joe Rumiesz, from PrimaLoft, talking to the students…

Inviting all visiting Outdoor Retailer show to PrimaLoft Infinity Party

At the upcoming Outdoor Retailer show (January 22-25), in Salt Lake City, UT, PrimaLoft will launch PrimaLoft Infinity, a new insulation for sleeping bags.

From 4 to 6pm on the first day of the show, we invite all OR attendees to come by the PrimaLoft booth 39043 to toast the launch of the new insulation and win prizes in the "Shove It" compression contest.

Thursday 1/22 from 4pm to 6pm

PrimaLoft Booth 39043, Outdoor Retailer show, Salt Lake City, UT

Join PrimaLoft at the Ouray Ice Festival

From January 9 to 11, PrimaLoft will be one of the sponsors of The 14^th Annual Ouray Ice Festival in Colorado, the biggest ice climbing festival in North America. The festival attracts ice climbers, mountaineers, professional guides, and manufacturers who share the same passion for climbing.

The weekend long festival includes climbing clinics for all levels, gear testing, film and slide show presentations, gear auctions and competition with the world’s most experienced ice climbers. The silent auction will include PrimaLoft-insulated products and all proceeds go to the Ouray Ice Park.

The PrimaLoft team will be on hand to do some PrimaLoft Challenge demonstrations and educate visitors on how to stay warm and dry with PrimaLoft insulation.

Check out The Ouray Ice Festival website for more information…

PrimaLoft at L.L. Bean Winter Sports Expo

Last weekend, L.L. Bean in Freeport, ME, hosted its annual Winter Sports Expo, a two-day weekend filled with fun activities for the whole family, product testing, presentations and demonstrations.




At the expo, PrimaLoft sponsored the L.L. Bean Sled Flume and Snowshoe Track that were located in the Discovery Park, in front of the store entrance. Kids and adults alike had fun sliding down the flume and shoppers enjoyed testing the latest snowshoe models.


Meanwhile, in the main store, Rodney Lane, PrimaLoft Eastern U.S. Territory Manager, was inviting customers to take the PrimaLoft Challenge and learn about PrimaLoft insulation.





Everyone who took the challenge had a chance to enter in a drawing to win one of the three L.L. Bean jackets insulated with PrimaLoft (Ascent PrimaLoft Jacket, Boundary Jacket and Rugged Ridge Parka).


Over the weekend, 16 happy winners went home with a PrimaLoft-insulated jacket. Thank you L.L. Bean!

Cloudveil jacket with PrimaLoft featured in Outside Buyer’s Guide

The editors of Outside magazine reviewed their favorite gear for this winter. The Cloudveil Hoback jacket insulated with PrimaLoft was selected as one of the warmest and most technical resort jackets. Listen to Outside's editor, Sam Moulton, talk about the jacket's features.

Families Get Cozy with PrimaLoft Blankets & Comforters

On November 16, the Milwaukee Journal Sentinel published a story on how to keep the family warm at home without cranking up the thermostat. Use cozy throws and warm blankets! The article suggested The Company Store's plaid PrimaLoft blankets for the family room or bedroom. Garnet Hill's Wendy Thayer recommended PrimaLoft comforter as an "unparalleled hypoallergenic alternative" to down. Thayer, whose 2-year old son and young Lab love to curl up in bed with her, called her own PrimaLoft comforter "family friendly" for easy washing and drying. Read more...

Good Housekeeping Recommends PrimaLoft For Women Winter Coats

For people sensitive to down, Good Housekeeping Research Institute' s Kathleen Huddy recommends buying coats insulated with PrimaLoft. Check out the story and clip featured on KETV Omaha, NE "7 Can Help".