PrimaLoft® Defies Death at 2009 Canadian Death Race

PrimaLoft® - Insulation Technology™ is co-sponsoring the 2009 Canadian Death Race with long-standing partner The North Face.

The Canadian Death Race is being held this weekend (August 1-3) in Grande Cache, Alberta, Canada. It is one of the world's toughest adventure race where over 1,100 elite racers run (in solo or in relay team) non-stop for 125 km (75 miles) over challenging terrains...and they have to complete it under 25 hours!

As a co-sponsor of this trail running event, PrimaLoft support will be seen on racer bags and t-shirts. Race officials and staff will be wearing the famous TNF Redpoint Optimus Jacket (insulated with PrimaLoft) with the Canadian Death Race and PrimaLoft logos embroidered. More co-branded jackets will be given as prizes and auction items during the event.

Let's cheer and show our support to PrimaLoft Western Territory Manager, Russ Angrignon, and his wife, Delena, who will compete in this event - both in the solo category.

Best of luck to both of you!

Successful OR show for PrimaLoft insulations and yarns

Last week, PrimaLoft exhibited at the Outdoor Retailer Summer Market in Salt Lake City, UT to present retailers, manufacturers and media with the latest and greatest in insulation and yarn technology.

Highlights included:

* the introduction of 7 new sleeping bags from The North Face - all insulated with our new continuous filament insulation - PrimaLoft INFINITY. The bags will be available in spring 2010.

* PrimaLoft Merino Blend Yarn - a blend of Merino wool and PrimaLoft fibers for base layers and garments such as socks, sweaters and accessories.

* 100% PrimaLoft Yarn - made of PrimaLoft micro denier polyester fibers offers superior softness and comfort. Base layer garments made with 100% PrimaLoft Yarn are ideal for activities such as skiing, hiking, running, golf and cycling in all climates.

* the "Get Hammered" Compression Challenge booth party on the first night of the show was a great success. Winners of the challenge will be announced soon...

The PrimaLoft team also welcomed David DePodwin at the show. DePodwin is the manager of The North Face Soho store who won a trip to the OR show at the PrimaLoft appreciation reception held in New York City last month.

PrimaLoft received great publicity in trade publications including an interview with PrimaLoft Sales and Marketing Director, Eileen Berner, and a feature on PrimaLoft INFINITY in the the first issue of OR Daily. 100% PrimaLoft Yarn was featured in the Product Picks section of OR Daily - Day 3 (page 52).

What a great show!

PrimaLoft® Insulations and Yarns To Be Featured at Outdoor Retailer Show - Booth # 39043

PrimaLoft® is exhibiting at the Outdoor Retailer Summer Market trade show next week (July 21-24) in Salt Lake City, UT - Booth # 39043.

Come by the booth to meet the PrimaLoft team and check out what's new with PrimaLoft insulations and yarns.

Don't miss the PrimaLoft booth party on Tuesday July 21st (first day of the show) from 5pm to 6pm. Join us for drinks, prizes and take our "Get Hammered" Compression Challenge with PrimaLoft® INFINITY, the most compressible continuous filament insulation.

See you at booth # 39043!

PrimaLoft® Selects Winner of Trip to Outdoor Retailer Show

Outdoor and home retailers who recently attended the PrimaLoft® appreciation reception in New York City had a chance to toss their name in a hat to win a free trip to the Outdoor Retailer trade show.

David DePodwin, store manager of The North Face Soho store, was the lucky winner and will join the PrimaLoft team as its guest at this summer’s Outdoor Retailer show in Salt Lake City, UT.

“I’m thrilled to have an opportunity to attend OR this summer,” said DePodwin. “I’m looking forward to reconnecting with coworkers and outdoor industry colleagues and I’m very grateful to PrimaLoft for this opportunity.”

Eddie Bauer First Ascent Features PrimaLoft Insulation

PrimaLoft^® - Insulation Technology™ has been selected as a key component of Eddie Bauers' new First Ascent line. The line was developed and field tested by renowned mountain guides and climbers including Peter Whittaker, Ed Viesturs, Dave Han, Melissa Arnot, Seth Waterfall and Chad Peele. PrimaLoft insulation is used in the Serrano Jacket, Igniter Jacket, Igniter Pant and Guide Gloves. Read more...

Backpacker magazine featured a special preview of Eddie Bauer's First Ascent line. Climber guru, Peter Whittaker, who helped develop this performance line gave Backpacker magazine a sneak preview on his layering system, including PrimaLoft-insulated Serrano Jacket and Guide Gloves. Check out the video...

PrimaLoft Welcomed Media and Retailers to its Winter Wonderland

On June 3rd and 4th, PrimaLoft® - Insulation Technology™ hosted a media event in New York City to present consumer and trade media with the fall/winter 2009/2010 collections of PrimaLoft-insulated outerwear, gloves, footwear, sleeping bags, accessories and luxury bedding from leading brands. Many thanks to all our partners who participated with their latest products.


We had a great turnout from a broad range of trade and consumer media representing: O, The Oprah Magazine, Good Housekeeping, Country Living, Modern Bride, National Geographic Adventure, Family Travel Forum, Field & Stream, Home Textiles Today, Shape, Footwear News, Hospitality Design, Footwear Plus, Outdoor Life, and many more.

On June 3rd, we also hosted an appreciation evening for PrimaLoft retailers in the New York and Metro area to thank them for supporting the brand. Retailers were invited to meet the PrimaLoft team, learn more about PrimaLoft products and preview the fall/winter 2009/2010 PrimaLoft products from our partners. Thank you to all PrimaLoft retailers for making the past year such a success!

PrimaLoft Insulation Featured in Times-Union

Today's Albany's Times-Union published an article on how to enjoy the outdoors with the right gear. The story featured local brand PrimaLoft insulation and highlighted its technical properties in sleeping bags. Read more...