Announcing Winners of the PrimaLoft "Get Hammered" Compression Challenge

Jenny Willben from Outdoor Sports Guide magazine and Chris Neary from Vertical Source are the two winners of the PrimaLoft "Get Hammered" Compression Challenge that was held a few weeks ago at he Outdoor Retailer show in Salt Lake City, UT.

At the show, the PrimaLoft team invited Outdoor Retailer attendees to the booth to take the 'Get Hammered" compression challenge and learn more about the most compressible continuous filament insulation - PrimaLoft INFINITY.

The event was a great success. More than 70 participants, including retailers, manufacturers, and media, tested their strength by taking the challenge.

Our winners, Jenny Willben and Chris Neary, will receive an Eastern Mountain Sports Boreal sleeping bag insulated with PrimaLoft INFINITY.

Congratulations to PrimaLoft Western Territoy Manager - Russ Angrignon!

Big cheers to PrimaLoft Western Territory Manager, Russ Angrignon, and his wife, Delena, who survived the very challenging 75-miles trail running event, The North Face Canadian Death Race, co-sponsored by PrimaLoft.

The race that was held last weekend in Grande Cache, Alberta, Canada gathered about 1,200 elite racers. Among them, there were 215 teams of 3 to 5 persons that entered in the Team category, with 187 teams finishing the race within 24 hours. In the Solo category, out of the 231 individual racers who participated 73 were able to finish the race.

Not only did Russ and Delena complete the race in less than 22 hours (out of 24 hours required) but they placed extremely well - 34th and 35th respectively! Delena placed 3rd in her age category and Russ 11th. Both ran the race unsupported and had to bring extra water and enough food to carry them through the entire 24 hours of the race.

"Participating is an accomplishment in itself," says Russ Angrignon. "Finishing provides a unique sense of self confidence, but most importantly there are truly amazing friendships that are formed amidst an atmosphere of challenge."

Congratulations Russ and Delena! What an inspiration you are!

PrimaLoft® Defies Death at 2009 Canadian Death Race

PrimaLoft® - Insulation Technology™ is co-sponsoring the 2009 Canadian Death Race with long-standing partner The North Face.

The Canadian Death Race is being held this weekend (August 1-3) in Grande Cache, Alberta, Canada. It is one of the world's toughest adventure race where over 1,100 elite racers run (in solo or in relay team) non-stop for 125 km (75 miles) over challenging terrains...and they have to complete it under 25 hours!

As a co-sponsor of this trail running event, PrimaLoft support will be seen on racer bags and t-shirts. Race officials and staff will be wearing the famous TNF Redpoint Optimus Jacket (insulated with PrimaLoft) with the Canadian Death Race and PrimaLoft logos embroidered. More co-branded jackets will be given as prizes and auction items during the event.

Let's cheer and show our support to PrimaLoft Western Territory Manager, Russ Angrignon, and his wife, Delena, who will compete in this event - both in the solo category.

Best of luck to both of you!

Successful OR show for PrimaLoft insulations and yarns

Last week, PrimaLoft exhibited at the Outdoor Retailer Summer Market in Salt Lake City, UT to present retailers, manufacturers and media with the latest and greatest in insulation and yarn technology.

Highlights included:

* the introduction of 7 new sleeping bags from The North Face - all insulated with our new continuous filament insulation - PrimaLoft INFINITY. The bags will be available in spring 2010.

* PrimaLoft Merino Blend Yarn - a blend of Merino wool and PrimaLoft fibers for base layers and garments such as socks, sweaters and accessories.

* 100% PrimaLoft Yarn - made of PrimaLoft micro denier polyester fibers offers superior softness and comfort. Base layer garments made with 100% PrimaLoft Yarn are ideal for activities such as skiing, hiking, running, golf and cycling in all climates.

* the "Get Hammered" Compression Challenge booth party on the first night of the show was a great success. Winners of the challenge will be announced soon...

The PrimaLoft team also welcomed David DePodwin at the show. DePodwin is the manager of The North Face Soho store who won a trip to the OR show at the PrimaLoft appreciation reception held in New York City last month.

PrimaLoft received great publicity in trade publications including an interview with PrimaLoft Sales and Marketing Director, Eileen Berner, and a feature on PrimaLoft INFINITY in the the first issue of OR Daily. 100% PrimaLoft Yarn was featured in the Product Picks section of OR Daily - Day 3 (page 52).

What a great show!

PrimaLoft® Insulations and Yarns To Be Featured at Outdoor Retailer Show - Booth # 39043

PrimaLoft® is exhibiting at the Outdoor Retailer Summer Market trade show next week (July 21-24) in Salt Lake City, UT - Booth # 39043.

Come by the booth to meet the PrimaLoft team and check out what's new with PrimaLoft insulations and yarns.

Don't miss the PrimaLoft booth party on Tuesday July 21st (first day of the show) from 5pm to 6pm. Join us for drinks, prizes and take our "Get Hammered" Compression Challenge with PrimaLoft® INFINITY, the most compressible continuous filament insulation.

See you at booth # 39043!

PrimaLoft® Selects Winner of Trip to Outdoor Retailer Show

Outdoor and home retailers who recently attended the PrimaLoft® appreciation reception in New York City had a chance to toss their name in a hat to win a free trip to the Outdoor Retailer trade show.

David DePodwin, store manager of The North Face Soho store, was the lucky winner and will join the PrimaLoft team as its guest at this summer’s Outdoor Retailer show in Salt Lake City, UT.

“I’m thrilled to have an opportunity to attend OR this summer,” said DePodwin. “I’m looking forward to reconnecting with coworkers and outdoor industry colleagues and I’m very grateful to PrimaLoft for this opportunity.”

Eddie Bauer First Ascent Features PrimaLoft Insulation

PrimaLoft^® - Insulation Technology™ has been selected as a key component of Eddie Bauers' new First Ascent line. The line was developed and field tested by renowned mountain guides and climbers including Peter Whittaker, Ed Viesturs, Dave Han, Melissa Arnot, Seth Waterfall and Chad Peele. PrimaLoft insulation is used in the Serrano Jacket, Igniter Jacket, Igniter Pant and Guide Gloves. Read more...

Backpacker magazine featured a special preview of Eddie Bauer's First Ascent line. Climber guru, Peter Whittaker, who helped develop this performance line gave Backpacker magazine a sneak preview on his layering system, including PrimaLoft-insulated Serrano Jacket and Guide Gloves. Check out the video...