The North Face Masters Presented by PrimaLoft in Snowbird, UT

After a two-day delay due to weather and unsafe snow conditions, The North Face Masters of Snowboarding 2010 presented by PrimaLoft finally kicked off in Snowbird, UT. Riders coming from all over the world were ready to make some tracks in the fresh snow.

Shannan Yates defended her last year title by taking the highest step on the podium while Mark Carter, from Jackson Hole, took the Sword in the men’s division.


Check out the highlights of the event in Snowbird, UT at The North Face Masters on Vimeo.


Next week (on Feb. 9-12) the PrimaLoft team will be at Crystal Mountain, WA, to closely watch the second event of this series and to demonstrate the benefits of PrimaLoft insulation.

Here is the PrimaLoft team celebrating in Snowbird!

PrimaLoft Highlights at Outdoor Retailer Winter Market 2010

PrimaLoft exhibited at Outdoor Retailer Winter Market 2010 show – January 21-24 – in Salt Lake City, UT.  At the show, the PrimaLoft team was busy presenting retailers, manufacturers and media with the latest PrimaLoft insulations and yarns.  

Here are some highlights… 

PrimaLoft booth:

From staple fiber insulations to yarns to continuous filament insulation, PrimaLoft has a product to keep outdoor enthusiasts warm and dry from "head to toe".  Mannequins and samples were displayed in the booth to show that PrimaLoft has you covered!

PrimaLoft “Knock Your Socks Off!” competition:

PrimaLoft Yarn – our innovative performance yarn that is warmer, drier, softer and more comfortable than standard yarns - was the highlight of our Knock Your Socks Off! competition.  The competition was held in the booth on the first afternoon of the show.  Show attendees were asked to roll up some socks made with PrimaLoft Yarn and throw them to knock down foot forms wearing traditional socks…  Everyone enjoyed the beer and winners received socks made with PrimaLoft Yarn. 

PrimaLoft and Project OR:

PrimaLoft participated in Project OR – season 4 – by donating PrimaLoft insulation to the contestants challenged to design a garment in 3 days by using materials provided by OR exhibitors.

PrimaLoft and Speed Dating with Designers:

Our own sales and marketing director, Eileen Berner, volunteered to a one-hour speed dating session where she met with 25 designers.  She had 2 minutes with each designer to talk about PrimaLoft – the warmest, driest, softest and most compressible insulation!

PrimaLoft's "BEST OF"...

PrimaLoft insulation is turning heads…Check out some of the latest and greatest PrimaLoft pieces selected by the media:

• Best Nondown/Synthetic – Real Simple – February 2010

• Best of OR: Apparel – Backpacker – The Daily Dirt – 1/26/10

• Year’s Best – The Gear Junkie – 1/4/10

• Gear of the Year - Outside Buyers’ Guide – Winter 2010

• Stuff We Like – Ski – November 2009

PrimaLoft Presents The North Face Masters 2010 Series

The North Face Masters of Snowboarding 2010 series presented by PrimaLoft kicks off this week (Jan. 22-25) in Snowbird, UT.  This is the first stop of the tour, which includes stops at Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28. 

Matt Annetts and Shannan Yates, 2009 TNF Masters Snowbird Champions, will be among other world-class snowboarders to compete in this year’s event.

The PrimaLoft team, which is in Salt Lake City, UT to exhibit at the winter Outdoor Retailer Show, will be heading to Snowbird for the events and to demonstrate how PrimaLoft insulation keeps riders warm and dry.

Check out The North Face Masters of Snowboarding's website for details on the events.

 

Matt Annetts enjoys its 2009 Snowbird Champion title

PrimaLoft Knock Your Socks Off! Competition at Outdoor Retailer Show

Don't miss PrimaLoft's KNOCK YOUR SOCKS OFF! competition at the Outdoor Retailer Show in Salt Lake City:

Free beer and a chance to win socks made with PrimaLoft Yarn!

Thursday, January 21st

From 5pm to 6pm

PrimaLoft booth # 39043

Primaloft and Downlite Raised Thousands with Support Your Dreams Campaign

On October 1^st, 2009, in recognition of the National Domestic Violence Awareness month, we and our partner DOWNLITE launched the Support Your Dreams campaign designed to support women and children making the transition into a new life away from the fear of domestic abuse.

We are touched by the support we received from the public. Thanks to everyone’s help and efforts, we were able to raise thousands of dollars in cash and product donations, going directly to selected shelters in Albany, NY and Cincinnati, OH and the National Coalition Against Domestic Violence.

Everyday in the news we hear about cases of domestic violence, so now that October is long gone, let’s continue our support to the victims of domestic abuse. Check out the National Coalition Against Domestic Violence website to see how you can help.

PrimaLoft® Rolls Out 2010 Sponsorship Campaign

The PrimaLoft team spent most of 2009 trekking the globe to connect with brand partners, retailers and consumers. Through our sponsorships of world-class athletic competitions, retail events and consumer festivals, our team enjoyed demonstrating how PrimaLoft insulation keeps outdoor and winter sports enthusiasts warm, dry and comfortable.

Now we're looking forward to the New Year and are excited to announce our 2010 sponsorship campaign, which includes The North Face Masters Series, The Ouray Ice Festival, The Adirondack Backcountry Ski Festival, The Backpacker – Get Out More Tour, and The Banff Mountain Film and Book Festivals among others.

If you find your way at any of these events, stop by the PrimaLoft stand to find out more about PrimaLoft Insulation Technology products.

Some of the event dates that PrimaLoft will be part of in 2010 are:

- The 15th Annual Ouray Ice Festival to be held January 7-10 in Ouray, Colorado is the biggest climbing festival in North America, featuring world-class ice climbing athletes and clinics.

- The 14th Annual Adirondack International Mountaineering Festival hosted by specialty outdoor retailer, The Mountaineer on January 15-17 in Keene Valley, NY, features world-class alpinists who speak and lead instructional clinics on ice climbing, mountaineering, snowshoeing and avalanche awareness.

- The North Face Masters 2010 series presented by PrimaLoft® gathers big mountain snowboarders from around the world. Event dates: Snowbird, Utah, January 22-25, Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28.

- Adirondack Backcountry Ski Festival, hosted by specialty outdoor retailer The Mountaineer on March 6-7 in Keene Valley, NY, offers instructional clinics on back country skiing and guided tours led by local mountain guides from the Adirondacks.

- The Backpacker Magazine-Get Out More Tour is a one of a kind cross country mobile tour that visits over 70 retailers in 30 states to educate consumers about the skills and equipment they need to Get Out More! Tour dates run from May through November.

- Banff Mountain Film and Book Festivals is an international film and literary competition featuring the world’s best footage and literature on mountain subjects.