PrimaLoft Fashion Show

On Wednesday May 21, PrimaLoft hosted its first fashion show. PrimaLoft invited the media to preview the fall/winter 2008-09 collections of PrimaLoft insulated outerwear, gloves, socks, hats, footwear, sleeping bags and luxury bedding. Many thanks to all PrimaLoft partners who participated.
Snapshots from the show...

Backstage: outfit line-up







Make-up session











Stylist Artie Hack makes last minute changes







PrimaLoft Challenge demonstration with Lauren Ezersky






Make-up touches on model, Ethan Peck









Let the show begin!

Sleeping Bags with PrimaLoft Eco in ANSOM

The April 15, 2008 issue of ANSOM- Army/Navy Store Outdoor Merchandiser featured a story on eco-friendly sleeping bags and included Sierra Designs' bags with PrimaLoft Eco. Read more...

Outdoor Research Wallcreeper featured in Trail Runner

The April issue of Trail Runner featured Outdoor Research's Wallcreeper, a multi-purpose sleeping bag insulated with PrimaLoft that can turn into a parka. Read more...

PrimaLoft sleeping bag in Boy's Life

On July 1st 2006, polar explorers Lonnie Dupre and Eric Larsen completed the first-ever summer expedition to the North Pole. For 62 days, they pulled and paddled specially modified canoes across 700 miles of shifting sea ice and open water of the Arctic Ocean. PrimaLoft was with them all the way keeping Dupre and Larsen warm and dry.
See why Lonnie Dupre loves PrimaLoft in the May issue of Boy's Life magazine.

PrimaLoft in The New York Times

On April 6, 2008, The New York Times mentioned PrimaLoft in an article on comfort and sleep. Read more...

PrimaLoft Sponsored The North Face Race Series At The 2008 WBFJ

For the second year, PrimaLoft supported the World Backcountry Freeride Jam by sponsoring The North Face Race Series. The races were held on April 19 and 20 at Whistler Resort, B.C. All out-of-bonds race course staff as well as everyone involved with The North Face races stayed warm and dry by wearing The North Face Redpoint jackets insulated with PrimaLoft.

Bliss Mitt Featured in TransWorld Business

The PrimaLoft insulated Instinct Mitt from Bliss by Level was featured in the February 08 issue of TransWorld Business. Read more...