Cloudveil jacket with PrimaLoft featured in Outside Buyer’s Guide

The editors of Outside magazine reviewed their favorite gear for this winter. The Cloudveil Hoback jacket insulated with PrimaLoft was selected as one of the warmest and most technical resort jackets. Listen to Outside's editor, Sam Moulton, talk about the jacket's features.

Families Get Cozy with PrimaLoft Blankets & Comforters

On November 16, the Milwaukee Journal Sentinel published a story on how to keep the family warm at home without cranking up the thermostat. Use cozy throws and warm blankets! The article suggested The Company Store's plaid PrimaLoft blankets for the family room or bedroom. Garnet Hill's Wendy Thayer recommended PrimaLoft comforter as an "unparalleled hypoallergenic alternative" to down. Thayer, whose 2-year old son and young Lab love to curl up in bed with her, called her own PrimaLoft comforter "family friendly" for easy washing and drying. Read more...

Good Housekeeping Recommends PrimaLoft For Women Winter Coats

For people sensitive to down, Good Housekeeping Research Institute' s Kathleen Huddy recommends buying coats insulated with PrimaLoft. Check out the story and clip featured on KETV Omaha, NE "7 Can Help".

PrimaLoft Spins New Yarn Website

Today, PrimaLoft launched a new website dedicated to its innovative new product line, PrimaLoft Yarn – The Next Generation in Yarn Technology™.

The user-friendly site is designed for manufacturers to easily find and download information about PrimaLoft yarns, including product information sheets, color cards, hang-tag information and design.

Additionally, the new website offers behind-the-scene views of the yarn-manufacturing process. A short video demonstrates the blending, carding, drawing, roving and spinning processes of PrimaLoft yarn blends.

Check out the new website: www.primaloftyarn.com

PrimaLoft keeps around-the-world sailors warm and dry

On September 7^th, 2008, a father and son who share the same passion for sailing embarked for a non-stop trip around the world on board their 11-meter sloop, Onitron I°.

For the next 250/300 days, Piero and Vittorio Fresi, from Sassari, Sardinia, Italy, will retrace the clipper route, following the traditional route (west to east) sailed by commercial ships in the nineteenth century without making any stops.

The sailors’ route takes them south of the large continents, leaving to their left the three great capes: Cape of Good Hope (South Africa), Cape Leeuwin (Australia) and Cape Horn (South America). Along the course, they will face heavy conditions consisting of fierce winds, huge waves and icebergs.

To keep them warm and dry during their journey, Piero and Vittorio will be wearing Dainese gloves, Musto sailing vests and Lundhags’ HotSpot jackets - all made with PrimaLoft high performance insulation. PrimaLoft-insulated sleeping bags from Salewa will give them good night sleep without worrying of being cold or wet.

Onitron I° is expected to return to Porto Torres (Sardinia, Italy) late Spring 2009.

New PrimaLoft Comfort Zone Survey Released

Two days ago, PrimaLoft fielded its second Comfort Zone story based on the results from its annual Comfort Zone survey. The story, 'Pleased to Meet You' Not Always Pleasant For Holiday Goers, reports which situations most symbolize comfort in American's minds. Over 80 media outlets have already featured the story! Read more...

PrimaLoft VIP Lounge Kept Everyone Warm and Dry at Nor'Easter Festival

While the East coast was being hit with nor'easter-like weather including heavy wind and rain, the party went on at the Nor'easter festival powered by Eastern Mountain Sports held September 26-28.
PrimaLoft hosted the VIP Insulation Lounge, providing a cozy place for attendees. People came in the PrimaLoft Lounge to hang out and watch the bands on stage while staying warm and dry. Some even took the opportunity to learn about PrimaLoft.