Results of The North Face Masters of Snowboarding Presented by PrimaLoft

 TNF Masters 2010 Overall Winners, Shannan Yates and Aaron Robinson

Picture from Keith Carlse Robinson

 
Last week, riders from around the world met again for the last stop of The North Face Masters of Snowboarding presented by PrimaLoft, which took place at Kirkwood Mountain Resort in California.

The PrimaLoft team was on site to cheer up athletes and meet with spectators to demonstrate the features and benefits of PrimaLoft insulations: warmer, drier, softer and more compressible.

Congratulations to Aaron Robinson and Shannan Yates who won this year’s overall title of The North Face Masters.


Check out Aaron and Shannan's winning runs!

The North Face Masters - Aaron Robinson's Winning Run from The North Face Masters on Vimeo.



Shannan Yates Finals Run from The North Face Masters in Kirkwood from The North Face Masters on Vimeo.

The New York Times Featured Ski Socks Made with PrimaLoft Yarn

Ski socks made with PrimaLoft® Yarn by Fox River Mills and Lorpen received rave reviews in the New York Times Gear Test column, which appeared in the Style section last Thursday (2/18/10).   

Mark Woolley, a certified ski instructor at Sugarbush Resort in Vermont, conducted the test for the New York Times to inform readers on what to look for when selecting ski socks. 


Woolley tested the Fox River Rocky made with PrimaLoft Merino Wool Blend Yarn and Lorpen Tri-Layer Light socks made with PrimaLoft Eco Blend Yarn.  He also tested ski socks from Thorlo, Smartwool and Wigwam.  Woolley wore each pair of socks for two days, washing them between wearings. 
  
   

(left) Fox River Rocky ski socks                                                    
         (right) Lorpen Tri-Layer Light ski socks








                                            
                                                                       



                                                                   

PrimaLoft ECO Featured on New York Fashion Week Runway

PrimaLoft ECO makes its debut on the runway.  During the New York Green Fashion Week Fall 2010 (February 11-18), Vaute Couture presented its new collection featuring urban snow coats insulated with PrimaLoft ECO.

Read article from TreeHugger.com... 

The North Face Masters Presented by PrimaLoft in Snowbird, UT

After a two-day delay due to weather and unsafe snow conditions, The North Face Masters of Snowboarding 2010 presented by PrimaLoft finally kicked off in Snowbird, UT. Riders coming from all over the world were ready to make some tracks in the fresh snow.

Shannan Yates defended her last year title by taking the highest step on the podium while Mark Carter, from Jackson Hole, took the Sword in the men’s division.


Check out the highlights of the event in Snowbird, UT at The North Face Masters on Vimeo.


Next week (on Feb. 9-12) the PrimaLoft team will be at Crystal Mountain, WA, to closely watch the second event of this series and to demonstrate the benefits of PrimaLoft insulation.

Here is the PrimaLoft team celebrating in Snowbird!

PrimaLoft Highlights at Outdoor Retailer Winter Market 2010

PrimaLoft exhibited at Outdoor Retailer Winter Market 2010 show – January 21-24 – in Salt Lake City, UT.  At the show, the PrimaLoft team was busy presenting retailers, manufacturers and media with the latest PrimaLoft insulations and yarns.  

Here are some highlights… 

PrimaLoft booth:

From staple fiber insulations to yarns to continuous filament insulation, PrimaLoft has a product to keep outdoor enthusiasts warm and dry from "head to toe".  Mannequins and samples were displayed in the booth to show that PrimaLoft has you covered!

PrimaLoft “Knock Your Socks Off!” competition:

PrimaLoft Yarn – our innovative performance yarn that is warmer, drier, softer and more comfortable than standard yarns - was the highlight of our Knock Your Socks Off! competition.  The competition was held in the booth on the first afternoon of the show.  Show attendees were asked to roll up some socks made with PrimaLoft Yarn and throw them to knock down foot forms wearing traditional socks…  Everyone enjoyed the beer and winners received socks made with PrimaLoft Yarn. 

PrimaLoft and Project OR:

PrimaLoft participated in Project OR – season 4 – by donating PrimaLoft insulation to the contestants challenged to design a garment in 3 days by using materials provided by OR exhibitors.

PrimaLoft and Speed Dating with Designers:

Our own sales and marketing director, Eileen Berner, volunteered to a one-hour speed dating session where she met with 25 designers.  She had 2 minutes with each designer to talk about PrimaLoft – the warmest, driest, softest and most compressible insulation!

PrimaLoft's "BEST OF"...

PrimaLoft insulation is turning heads…Check out some of the latest and greatest PrimaLoft pieces selected by the media:

• Best Nondown/Synthetic – Real Simple – February 2010

• Best of OR: Apparel – Backpacker – The Daily Dirt – 1/26/10

• Year’s Best – The Gear Junkie – 1/4/10

• Gear of the Year - Outside Buyers’ Guide – Winter 2010

• Stuff We Like – Ski – November 2009

PrimaLoft Presents The North Face Masters 2010 Series

The North Face Masters of Snowboarding 2010 series presented by PrimaLoft kicks off this week (Jan. 22-25) in Snowbird, UT.  This is the first stop of the tour, which includes stops at Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28. 

Matt Annetts and Shannan Yates, 2009 TNF Masters Snowbird Champions, will be among other world-class snowboarders to compete in this year’s event.

The PrimaLoft team, which is in Salt Lake City, UT to exhibit at the winter Outdoor Retailer Show, will be heading to Snowbird for the events and to demonstrate how PrimaLoft insulation keeps riders warm and dry.

Check out The North Face Masters of Snowboarding's website for details on the events.

 

Matt Annetts enjoys its 2009 Snowbird Champion title