Find out why twice as many testers said they'd buy the PrimaLoft pillow...

Find out why twice as many testers said they'd buy the PrimaLoft pillow in the May 2010 issue of Consumer Reports!

PrimaLoft® licensee, DOWNLITE®, honored with prestigious Macy’s Award for Third Consecutive Year

Congrats to luxury home furnishings manufacturer, DOWNLITE®, for being recognized with a prestigious home furnishings award from Macy’s for the third consecutive year! DOWNLITE was honored by Macy’s for their exceptional history of on-time shipping, shipping compliance, strong partnerships, and volume of sales.

Jyl Davis, DOWNLITE director of marketing commented, “We are incredibly honored to be recognized with this award from Macy’s for three years running. It’s a testament to the effort and spirit of teamwork exhibited by the entire DOWNLITE team. We value our relationship with Macy’s and we look forward to continuing to provide outstanding service.”

DOWNLITE® was recently granted a licensing agreement by Albany International Corp. to manufacture PrimaLoft® -The Luxury Down Alternative™, and to sell bedding products made with the renowned PrimaLoft brand in North America.

DOWNLITE offers a full range of PrimaLoft luxury home furnishings products to include comforters, blankets, mattress toppers and pillows, which are sold in Macy’s, as well as fine specialty stores, department stores and catalogs.

The company introduced a new PrimaLoft fiber collection in March at Home Fashions Market week in New York, featuring PrimaLoft Thermo, PrimaLoft Support and PrimaLoft Memory – all engineered for specific performance attributes and consumer end uses.

Photo: (L to R) Chad Altbaier and Bob Altbaier proudly accept the 2009 Macy’s award on behalf of DOWNLITE, in DOWNLITE’s New York showroom.

PrimaLoft Pillow Event in NYC; appearance on NBC TODAY

PrimaLoft® -The Luxury Down Alternative™, appeared on NBC TODAY and distributed hundreds of free luxury pillows to consumers in New York City on April 2 – 3, 2010.

All activities were held in recognition of International Pillow Fight Day, a series of fun and lighthearted events held around the world on Saturday, April 3. The largest pillow fight was held in Union Square, New York City, with thousands of participants and onlookers.

On Friday, April 2, the PrimaLoft marketing team appeared in their pajamas on NBC TODAY to raise awareness of International Pillow Fight Day, while donating hundreds of luxury pillows to audience members, anchors and staff. NBC TODAY hosts Matt Lauer and Ann Curry got into the spirit of the event by participating in an impromptu pillow fight on air. PrimaLoft costume characters roamed the plaza, while posing for photos with curious onlookers.

On Saturday, April 3, PrimaLoft pillows were donated to participants of International Pillow Fight Day in Union Square. The PrimaLoft marketing team also distributed postcards to participants and onlookers offering a 15% discount offer on PrimaLoft branded bedding sold on ShopDownlite.com.

“The organizers of International Pillow Fight Day 2010 banned the use of feather pillows, and since PrimaLoft is known as the Luxury Down Alternative –we recognized an opportunity to raise awareness of the PrimaLoft bedding brand by providing pillows to consumers in New York City prior to the event,” stated Diane O’Connor, PrimaLoft’s manager of marketing communications.

Results of The North Face Masters of Snowboarding Presented by PrimaLoft

 TNF Masters 2010 Overall Winners, Shannan Yates and Aaron Robinson

Picture from Keith Carlse Robinson

 
Last week, riders from around the world met again for the last stop of The North Face Masters of Snowboarding presented by PrimaLoft, which took place at Kirkwood Mountain Resort in California.

The PrimaLoft team was on site to cheer up athletes and meet with spectators to demonstrate the features and benefits of PrimaLoft insulations: warmer, drier, softer and more compressible.

Congratulations to Aaron Robinson and Shannan Yates who won this year’s overall title of The North Face Masters.


Check out Aaron and Shannan's winning runs!

The North Face Masters - Aaron Robinson's Winning Run from The North Face Masters on Vimeo.



Shannan Yates Finals Run from The North Face Masters in Kirkwood from The North Face Masters on Vimeo.

The New York Times Featured Ski Socks Made with PrimaLoft Yarn

Ski socks made with PrimaLoft® Yarn by Fox River Mills and Lorpen received rave reviews in the New York Times Gear Test column, which appeared in the Style section last Thursday (2/18/10).   

Mark Woolley, a certified ski instructor at Sugarbush Resort in Vermont, conducted the test for the New York Times to inform readers on what to look for when selecting ski socks. 


Woolley tested the Fox River Rocky made with PrimaLoft Merino Wool Blend Yarn and Lorpen Tri-Layer Light socks made with PrimaLoft Eco Blend Yarn.  He also tested ski socks from Thorlo, Smartwool and Wigwam.  Woolley wore each pair of socks for two days, washing them between wearings. 
  
   

(left) Fox River Rocky ski socks                                                    
         (right) Lorpen Tri-Layer Light ski socks








                                            
                                                                       



                                                                   

PrimaLoft ECO Featured on New York Fashion Week Runway

PrimaLoft ECO makes its debut on the runway.  During the New York Green Fashion Week Fall 2010 (February 11-18), Vaute Couture presented its new collection featuring urban snow coats insulated with PrimaLoft ECO.

Read article from TreeHugger.com... 

The North Face Masters Presented by PrimaLoft in Snowbird, UT

After a two-day delay due to weather and unsafe snow conditions, The North Face Masters of Snowboarding 2010 presented by PrimaLoft finally kicked off in Snowbird, UT. Riders coming from all over the world were ready to make some tracks in the fresh snow.

Shannan Yates defended her last year title by taking the highest step on the podium while Mark Carter, from Jackson Hole, took the Sword in the men’s division.


Check out the highlights of the event in Snowbird, UT at The North Face Masters on Vimeo.


Next week (on Feb. 9-12) the PrimaLoft team will be at Crystal Mountain, WA, to closely watch the second event of this series and to demonstrate the benefits of PrimaLoft insulation.

Here is the PrimaLoft team celebrating in Snowbird!