Last week, PrimaLoft exhibited at the Outdoor Retailer Summer Market in Salt Lake City, UT to present retailers, manufacturers and media with the latest and greatest in insulation and yarn technology.Highlights included:
* the introduction of 7 new sleeping bags from The North Face - all insulated with our new continuous filament insulation - PrimaLoft INFINITY. The bags will be available in spring 2010.
* PrimaLoft Merino Blend Yarn - a blend of Merino wool and PrimaLoft fibers for base layers and garments such as socks, sweaters and accessories.
* 100% PrimaLoft Yarn - made of PrimaLoft micro denier polyester fibers offers superior softness and comfort. Base layer garments made with 100% PrimaLoft Yarn are ideal for activities such as skiing, hiking, running, golf and cycling in all climates.
* the "Get Hammered" Compression Challenge booth party on the first night of the show was a great success. Winners of the challenge will be announced soon...
The PrimaLoft team also welcomed David DePodwin at the show. DePodwin is the manager of The North Face Soho store who won a trip to the OR show at the PrimaLoft appreciation reception held in New York City last month.
PrimaLoft received great publicity in trade publications including an interview with PrimaLoft Sales and Marketing Director, Eileen Berner, and a feature on PrimaLoft INFINITY in the the first issue of OR Daily. 100% PrimaLoft Yarn was featured in the Product Picks section of OR Daily - Day 3 (page 52).
What a great show!
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