PrimaLoft® Rolls Out 2010 Sponsorship Campaign

The PrimaLoft team spent most of 2009 trekking the globe to connect with brand partners, retailers and consumers. Through our sponsorships of world-class athletic competitions, retail events and consumer festivals, our team enjoyed demonstrating how PrimaLoft insulation keeps outdoor and winter sports enthusiasts warm, dry and comfortable.

Now we're looking forward to the New Year and are excited to announce our 2010 sponsorship campaign, which includes The North Face Masters Series, The Ouray Ice Festival, The Adirondack Backcountry Ski Festival, The Backpacker – Get Out More Tour, and The Banff Mountain Film and Book Festivals among others.

If you find your way at any of these events, stop by the PrimaLoft stand to find out more about PrimaLoft Insulation Technology products.

Some of the event dates that PrimaLoft will be part of in 2010 are:

- The 15th Annual Ouray Ice Festival to be held January 7-10 in Ouray, Colorado is the biggest climbing festival in North America, featuring world-class ice climbing athletes and clinics.

- The 14th Annual Adirondack International Mountaineering Festival hosted by specialty outdoor retailer, The Mountaineer on January 15-17 in Keene Valley, NY, features world-class alpinists who speak and lead instructional clinics on ice climbing, mountaineering, snowshoeing and avalanche awareness.

- The North Face Masters 2010 series presented by PrimaLoft® gathers big mountain snowboarders from around the world. Event dates: Snowbird, Utah, January 22-25, Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28.

- Adirondack Backcountry Ski Festival, hosted by specialty outdoor retailer The Mountaineer on March 6-7 in Keene Valley, NY, offers instructional clinics on back country skiing and guided tours led by local mountain guides from the Adirondacks.

- The Backpacker Magazine-Get Out More Tour is a one of a kind cross country mobile tour that visits over 70 retailers in 30 states to educate consumers about the skills and equipment they need to Get Out More! Tour dates run from May through November.

- Banff Mountain Film and Book Festivals is an international film and literary competition featuring the world’s best footage and literature on mountain subjects.

Busy weekend for PrimaLoft

This weekend is filled with PrimaLoft-sponsored events.

On the West Coast, in Kirkwood, CA, PrimaLoft is attending the last stop of the 2009 TNF Masters of Snowboarding. This event, presented by PrimaLoft, starts today, March 5 and the Awards ceremony will be held on March 7 at 2:30pm. If you are attending, go find Eileen Berner and Russ Angrignon at the PrimaLoft tent.

On the East Coast, in Keene Valley, NY, PrimaLoft is a sponsor of the annual Adirondack Backcountry Ski Festival hosted by specialty outdoor retailer, The Mountaineer, on March 7 and 8. Rodney Lane from PrimaLoft will be on hand to demonstrate the benefit and features of PrimaLoft insulation. Don't forget to say hello to our friend Vinny, owner of The Mountaineer.

Primaloft Sponsors Seventh Annual Adirondack Backcountry Ski Festival

For the seventh year, PrimaLoft will be a major sponsor of the Annual Adirondack Backcountry Ski Festival, a charity event benefiting the New York Ski Educational Foundation’s Nordic racing program and the Adirondack Ski Touring Council. The Skifest, hosted by The Mountaineer in Keene Valley, NY, on March 7 and 8, 2009, will offer free demo equipment and free mini clinics. All level backcountry skiers can register for guided backcountry tours in the High Peaks. The annual Saturday evening dinner hosted by Backcountry Magazine will be held at the Keene Valley Lodge followed by several film presentations at The Mountaineer. Visit The Mountaineer's website for more information: on the Skifest.