Primaloft Sponsors Seventh Annual Adirondack Backcountry Ski Festival

For the seventh year, PrimaLoft will be a major sponsor of the Annual Adirondack Backcountry Ski Festival, a charity event benefiting the New York Ski Educational Foundation’s Nordic racing program and the Adirondack Ski Touring Council. The Skifest, hosted by The Mountaineer in Keene Valley, NY, on March 7 and 8, 2009, will offer free demo equipment and free mini clinics. All level backcountry skiers can register for guided backcountry tours in the High Peaks. The annual Saturday evening dinner hosted by Backcountry Magazine will be held at the Keene Valley Lodge followed by several film presentations at The Mountaineer. Visit The Mountaineer's website for more information: on the Skifest.

2009 The North Face Masters of Snowboarding - Update

Stop #1: Matt Annetts from Stowe, VT and Shannan Yates of Salt Lake City, UT win Snowbird, UT.

Stop # 2: Crested Butte locals Clif Dimon and Susan Mol take over the rocky mountain terrain of Crested Butte, CO.

Now that stops 1 and 2 of The North Face Masters (TNF Masters) presented by PrimaLoft are behind them, riders are getting ready for the final events in Kirkwood, CA to be held March 5-8.

The PrimaLoft team will be on the mountain to watch closely each run and present winners of The TNF Masters with PrimaLoft-insulated jackets.

Will current TNF Masters tour leaders Matt Annetts and Susan Mol be able to dominate the final stop and become the winners of this year’s Masters?

Check out TNF Masters website for updates on the final events and all the media coverage by ESPN Action Sports, Transworld Business, Snowboard Magazine, Snowrev.com and Transworld Snowboarding.

Alpine Ski Champion Loves Socks Made With PrimaLoft Yarn

Swedish alpine ski champion, Janette Hargin, keeps her feet warm with Röjk socks made with PrimaLoft yarn.

“My hands and feet are always extremely cold. I am super stoked about the new socks made with PrimaLoft yarn,” says Janette Hargin, Swedish alpine skier. Janette is out all day in all kind of weather and temperatures and has been testing socks made with PrimaLoft yarn for the past two months. “My toes still get a little bit frozen when it is really cold, but now with my socks made with PrimaLoft yarn, they warm up quickly as soon as I start skiing or hiking.”

Janette’s career includes:

• 6 times Swedish champion in alpine skiing
• 2 times Swedish champion in big mountain extreme skiing
• 2 times Scandinavian champion in big mountain extreme skiing
• 6 times top ten in Alpine World cup
• 3 times top three in Alpine European cup
• 15 times winning Alpine FIS-race

Some of her big moments are:

• Olympic Games -02, Salt Lake City, USA. Downhill 25, Super-G, 27, Giant Slalom, 31.
• Olympic Games -06, Turin, Italy. Combined 12, Downhill 17, Super-G 22.
• World Championships -03, St Moritz, Switzerland. Super-G 12, Downhill 21
• World Championships -05, St Catarina, Italy. Super-G 19, Downhill 19.
• World Championships -07, Åre, Sweden.

PrimaLoft Presents The North Face Masters of Snowboarding 2009 Tour

This weekend, The North Face Masters of Snowboarding is at Crested Butte, CO. This is the second stop of the TNF Masters, which is designed to give big mountain snowboarders the opportunity to use their skills in a competitive environment.

The TNF Masters offers a $45,000 cash prize purse and serves as a qualifier event to the Freeride World Tour. Winners from the Snowbird and Crested Butte events will have the chance to compete in the Nissan Tram Face at Squaw Valley, CA.

The PrimaLoft team will be at all events to demonstrate how PrimaLoft insulation keeps outdoor and wintersports enthusiasts warm and dry.

Check out The North Face Masters’ website for all the details on the Crested Butte events.

Next stop is Kirkwood, CA, March 5-8…

PrimaLoft Spins New Yarns

PrimaLoft introduces two new yarns, 100% PrimaLoft Yarn and re-engineered 50/50 PrimaLoft Merino Blend Yarn, for base layers and performance knit applications. Read more...

PrimaLoft Donates Jackets to Maine's WinterKids

PrimaLoft donated 50 L.L. Bean jackets to nonprofit organization WinterKids to keep its volunteers warm and dry while introducing children across Maine to outdoor activities. “We appreciate PrimaLoft’s generosity and we look forward to helping more children get outside, get active and have fun this winter,” says Fran Mullin, WinterKids’ executive director. Read more...

PrimaLoft Kept Busy at the Outdoor Retailer Show…

Ready. Set. Go! PrimaLoft successfully launched its new insulation, PrimaLoft Infinity, at the Outdoor Retailer show (in Salt Lake City, UT) and Ispo (in Munich, Germany).

To celebrate the introduction of PrimaLoft Infinity, PrimaLoft invited all Outdoor Retailer attendees to a Shove It Compression Challenge. Over 80 people came to take the challenge. Cheers and beers made the booth very lively!

Stay tuned…winners of the “Shove It” contest will be announced soon.

For the second season of Project OR, PrimaLoft donated insulations to the five contestants. On the first day of the show, they come by the booth to learn about the technical properties of PrimaLoft. Check out Joe Rumiesz, from PrimaLoft, talking to the students…