Wednesday, June 9, 2010

PrimaLoft, Eastern Mountain Sports and Spyder co-exhibit at the world's largest motorcycle rally in the Adirondacks this week!

PrimaLoft® is pleased to be a part of the Americade motorcycle rally and expo in Lake George, New York this week from June 8 - 12. Americade is the world's largest multi-brand touring rally and attracts over 50,000 people each year.

In honor of the event, EMS is offering pro-deal sales for attendees of their popular Velocity sleeping bag, made exclusively with PrimaLoft synthetic insulation. A great option for road riders and backpackers looking for a lightweight traveling companion, the 30° Velocity bag weighs in just over two pounds and will be offered to Americade attendees at 20% off retail ($189-199).

Spyder will also raffle off several pairs of their PrimaLoft Classic Long Leather Gloves ($120/each retail value), which are ideal for cooler days and nights.

Stop by PrimaLoft booth (#932) on Million Dollar Beach for your chance to win great prizes from PrimaLoft brand partners like Eastern Mountain Sports and Spyder.

Wednesday, June 2, 2010

PrimaLoft® and
Backpacker Magazine coming to a city near you this summer with the 2010 nationwide Get Out More Tour!

For the second year running, Primaloft will sponsor Backpacker’s Get Out More Tour - an interactive mobile media tour designed to encourage participation in outdoor activities. PrimaLoft insulation is featured worldwide in leading brands from outerwear, sleeping bags, gloves, footwear, accessories, socks, sweaters and luxury bedding with outdoor brands like The North Face, Patagonia, Arc'Teryx, Cloudveil and Black Diamond - just to name a few!

Seasoned tour guides, Sheri and Randy Propster, will visit specialty outdoor retailers and festivals in 48 states and over 70 cities to share their expert advice for trip planning, safety in the outdoors and choosing the right gear, plus product giveaways and guided excursions.

For more information, visit PrimaLoft or click here for complete listing of the Get Out More Tour schedule of events.

Wednesday, May 26, 2010

Outside Magazine features LL Bean's Katahdin sleeping bag made with PrimaLoft

Touting it the "best for cold, wet weather," Outside Magazine gives LL Bean's Katahadin sleeping bag some editorial love in the 2010 Summer Buyer's Guide.

Here's what the review had to say about PrimaLoft® Infinity:

"This is a great price for any zero-degree-bag, never mind one stuffed with PrimaLoft® Infinity , a top-shelf but affordable synthetic insulation with a great loft-to-compressibility ratio..."

Monday, May 24, 2010

PrimaLoft® Selects Verde PR & Consulting as Agency of Record

PrimaLoft is pleased to announce our recent partnership with Verde PR & Consulting effective immediately. Verde’s work for PrimaLoft will focus on both online and off-line communication strategies, including media relations, social influencer marketing, social media strategies, leveraging sponsorship and field marketing opportunities, as well as enhancing key brand-partner relationships. Check out the full story here.

Friday, April 23, 2010

Find out why twice as many testers said they'd buy the PrimaLoft pillow...

Find out why twice as many testers said they'd buy the PrimaLoft pillow in the May 2010 issue of Consumer Reports!

Wednesday, April 14, 2010

PrimaLoft® licensee, DOWNLITE®, honored with prestigious Macy’s Award for Third Consecutive Year

Congrats to luxury home furnishings manufacturer, DOWNLITE®, for being recognized with a prestigious home furnishings award from Macy’s for the third consecutive year! DOWNLITE was honored by Macy’s for their exceptional history of on-time shipping, shipping compliance, strong partnerships, and volume of sales.

Jyl Davis, DOWNLITE director of marketing commented, “We are incredibly honored to be recognized with this award from Macy’s for three years running. It’s a testament to the effort and spirit of teamwork exhibited by the entire DOWNLITE team. We value our relationship with Macy’s and we look forward to continuing to provide outstanding service.”

DOWNLITE® was recently granted a licensing agreement by Albany International Corp. to manufacture PrimaLoft® -The Luxury Down Alternative™, and to sell bedding products made with the renowned PrimaLoft brand in North America.

DOWNLITE offers a full range of PrimaLoft luxury home furnishings products to include comforters, blankets, mattress toppers and pillows, which are sold in Macy’s, as well as fine specialty stores, department stores and catalogs.

The company introduced a new PrimaLoft fiber collection in March at Home Fashions Market week in New York, featuring PrimaLoft Thermo, PrimaLoft Support and PrimaLoft Memory – all engineered for specific performance attributes and consumer end uses.
Photo: (L to R) Chad Altbaier and Bob Altbaier proudly accept the 2009 Macy’s award on behalf of DOWNLITE, in DOWNLITE’s New York showroom.

Wednesday, April 7, 2010

PrimaLoft Pillow Event in NYC; appearance on NBC TODAY

PrimaLoft® -The Luxury Down Alternative™, appeared on NBC TODAY and distributed hundreds of free luxury pillows to consumers in New York City on April 2 – 3, 2010.

All activities were held in recognition of International Pillow Fight Day, a series of fun and lighthearted events held around the world on Saturday, April 3. The largest pillow fight was held in Union Square, New York City, with thousands of participants and onlookers.

On Friday, April 2, the PrimaLoft marketing team appeared in their pajamas on NBC TODAY to raise awareness of International Pillow Fight Day, while donating hundreds of luxury pillows to audience members, anchors and staff. NBC TODAY hosts Matt Lauer and Ann Curry got into the spirit of the event by participating in an impromptu pillow fight on air. PrimaLoft costume characters roamed the plaza, while posing for photos with curious onlookers.

On Saturday, April 3, PrimaLoft pillows were donated to participants of International Pillow Fight Day in Union Square. The PrimaLoft marketing team also distributed postcards to participants and onlookers offering a 15% discount offer on PrimaLoft branded bedding sold on

“The organizers of International Pillow Fight Day 2010 banned the use of feather pillows, and since PrimaLoft is known as the Luxury Down Alternative –we recognized an opportunity to raise awareness of the PrimaLoft bedding brand by providing pillows to consumers in New York City prior to the event,” stated Diane O’Connor, PrimaLoft’s manager of marketing communications.