Eddie Bauer First Ascent Features PrimaLoft Insulation

PrimaLoft^® - Insulation Technology™ has been selected as a key component of Eddie Bauers' new First Ascent line. The line was developed and field tested by renowned mountain guides and climbers including Peter Whittaker, Ed Viesturs, Dave Han, Melissa Arnot, Seth Waterfall and Chad Peele. PrimaLoft insulation is used in the Serrano Jacket, Igniter Jacket, Igniter Pant and Guide Gloves. Read more...

Backpacker magazine featured a special preview of Eddie Bauer's First Ascent line. Climber guru, Peter Whittaker, who helped develop this performance line gave Backpacker magazine a sneak preview on his layering system, including PrimaLoft-insulated Serrano Jacket and Guide Gloves. Check out the video...

PrimaLoft Welcomed Media and Retailers to its Winter Wonderland

On June 3rd and 4th, PrimaLoft® - Insulation Technology™ hosted a media event in New York City to present consumer and trade media with the fall/winter 2009/2010 collections of PrimaLoft-insulated outerwear, gloves, footwear, sleeping bags, accessories and luxury bedding from leading brands. Many thanks to all our partners who participated with their latest products.


We had a great turnout from a broad range of trade and consumer media representing: O, The Oprah Magazine, Good Housekeeping, Country Living, Modern Bride, National Geographic Adventure, Family Travel Forum, Field & Stream, Home Textiles Today, Shape, Footwear News, Hospitality Design, Footwear Plus, Outdoor Life, and many more.

On June 3rd, we also hosted an appreciation evening for PrimaLoft retailers in the New York and Metro area to thank them for supporting the brand. Retailers were invited to meet the PrimaLoft team, learn more about PrimaLoft products and preview the fall/winter 2009/2010 PrimaLoft products from our partners. Thank you to all PrimaLoft retailers for making the past year such a success!

PrimaLoft Insulation Featured in Times-Union

Today's Albany's Times-Union published an article on how to enjoy the outdoors with the right gear. The story featured local brand PrimaLoft insulation and highlighted its technical properties in sleeping bags. Read more...

PrimaLoft and Hiker's Sleep System

Always wondering what to bring when backpacking?
Backpacker Magazine's Get Out More Tour hosts, Randy and Sheri Propster, make their recommendations for a good night sleep under the stars. Check out what they have to say about PrimaLoft insulation in this video featured on Ledger-Inquirer.com.

PrimaLoft INFINITY in Backpacker Magazine

The Gear Guide issue of Backpacker Magazine (April 2009) selected Eastern Mountain Sports Boreal 20 for easy packing. EMS's new sleeping bag features PrimaLoft® INFINITY insulation, a fine denier continuous filament insulation that offers great loft and compresses very well. Check out the review...

PrimaLoft Products On The Road with Backpacker Get Out More Tour

The PrimaLoft® team has signed on to be the technical insulation sponsor for Backpacker Magazine's 2009 Get Out More Tour.

Backpacker Get Out More Tour is a one-of-a-kind mobile marketing tour that features in-depth retail workshops and presentations as well as guided experiential adventures for active and aspiring outdoor enthusiasts. From April through October, the tour hosts, Sheri and Randy Propster, will travel across the country visiting over 50 retail stores and festivals to educate consumers about the skills and equipment they need to get Out More.

At each stop, retailers and consumers will be able to learn more about PrimaLoft® insulations and products.

Follow Sheri and Randy's travels at the Get Out More website to find out where PrimaLoft® products will be featured.

New PrimaLoft insulation in Camping Life Magazine

PrimaLoft® INFINITY, the new PrimaLoft® insulation, was featured in the April 2009 issue of Camping Life magazine. The 2009 Sleeping Bags Gear Guide of the magazine included a review of Eastern Mountain Sports' Boreal 20º insulated with the new continuous filament synthetic fiber. Read more...