Primaloft Blog

Wednesday, December 30, 2009

Primaloft and Downlite Raised Thousands with Support Your Dreams Campaign

On October 1^st, 2009, in recognition of the National Domestic Violence Awareness month, we and our partner DOWNLITE launched the Support Your Dreams campaign designed to support women and children making the transition into a new life away from the fear of domestic abuse.

We are touched by the support we received from the public. Thanks to everyone’s help and efforts, we were able to raise thousands of dollars in cash and product donations, going directly to selected shelters in Albany, NY and Cincinnati, OH and the National Coalition Against Domestic Violence.

Everyday in the news we hear about cases of domestic violence, so now that October is long gone, let’s continue our support to the victims of domestic abuse. Check out the National Coalition Against Domestic Violence website to see how you can help.

Friday, December 18, 2009

PrimaLoft® Rolls Out 2010 Sponsorship Campaign

The PrimaLoft team spent most of 2009 trekking the globe to connect with brand partners, retailers and consumers. Through our sponsorships of world-class athletic competitions, retail events and consumer festivals, our team enjoyed demonstrating how PrimaLoft insulation keeps outdoor and winter sports enthusiasts warm, dry and comfortable.

Now we're looking forward to the New Year and are excited to announce our 2010 sponsorship campaign, which includes The North Face Masters Series, The Ouray Ice Festival, The Adirondack Backcountry Ski Festival, The Backpacker – Get Out More Tour, and The Banff Mountain Film and Book Festivals among others.

If you find your way at any of these events, stop by the PrimaLoft stand to find out more about PrimaLoft Insulation Technology products.

Some of the event dates that PrimaLoft will be part of in 2010 are:

- The 15th Annual Ouray Ice Festival to be held January 7-10 in Ouray, Colorado is the biggest climbing festival in North America, featuring world-class ice climbing athletes and clinics.

- The 14th Annual Adirondack International Mountaineering Festival hosted by specialty outdoor retailer, The Mountaineer on January 15-17 in Keene Valley, NY, features world-class alpinists who speak and lead instructional clinics on ice climbing, mountaineering, snowshoeing and avalanche awareness.

- The North Face Masters 2010 series presented by PrimaLoft® gathers big mountain snowboarders from around the world. Event dates: Snowbird, Utah, January 22-25, Crystal Mountain, Washington, February 9-12, and Kirkwood, California, February 25-28.

- Adirondack Backcountry Ski Festival, hosted by specialty outdoor retailer The Mountaineer on March 6-7 in Keene Valley, NY, offers instructional clinics on back country skiing and guided tours led by local mountain guides from the Adirondacks.

- The Backpacker Magazine-Get Out More Tour is a one of a kind cross country mobile tour that visits over 70 retailers in 30 states to educate consumers about the skills and equipment they need to Get Out More! Tour dates run from May through November.

- Banff Mountain Film and Book Festivals is an international film and literary competition featuring the world’s best footage and literature on mountain subjects.

Wednesday, November 18, 2009

Banff Mountain Film Festival Reel Featuring PrimaLoft

Check out the 2009/2010 Banff Mountain Film Festival Intro reel - featuring PrimaLoft!
The video includes clips from adventures films that were shown at the festival. Amazing!

Tuesday, November 10, 2009

PrimaLoft Team Back from the Banff Mountain Festival

The PrimaLoft team returned from the Banff Mountain Film and Book Festival that was held from October 31 to November 8 in Banff, Alberta, Canada.

The Festival offered the PrimaLoft team an opportunity to meet hundreds of passionate outdoor enthusiasts and adventurers from around the world, and spend time with some of its valued PrimaLoft partners.

“We saw some incredible outdoor action films and Ultra Marathon Man Dean Karnazes’ live presentation was an inspiration to all of us,” says Diane O’Connor, PrimaLoft Manager Marketing Communications.

This year’s Banff Mountain Film Festival competition received 277 entries from 28 countries and the Book Festival received 101 entries from 10 countries. The 2009 Film and Book Award Winners were announced last weekend.

The Festival’s best films are now on a worldwide tour. Check out the PrimaLoft website for a complete listing of screening locations.

Thursday, November 5, 2009

News from PrimaLoft - Italy

Congratulations to our colleague in Italy for successfully accomplishing her first horse show!

Last weekend, Chiara Bressan, a Custo

mer Service Representative, for PrimaLoft in Italy competed in her first horse show in Casale Sul Sile (Italy) and won two rosettes as prize.

Job well done, Chiara, and thank you for sending your photos!

Tuesday, October 27, 2009

Sweet Dreams Donation Drive at Albany International, Perth, Ontario

Albany International Corp. colleagues in Perth, Ontario, Canada, got creative to conduct Sweet Dreams donation drive within their plant.

"Our team dressed up in pajamas and slippers to raise awareness for the PrimaLoft Support Your Dreams campaign," says Joanne Whittle, Human Resource Manager, Perth. "We have already surpassed our goal with one week left!"

The Perth plant has partnered with a local domestic violence safe house called "Interval House" and set a targeted goal of $1,000 of clothing value for their drive. They have collected both new and gently used clothing for adults and children staying at Interval House and trying to leave abusive situations.

"We also have a cash donation, which we will use to purchase a few PrimaLoft pillows for the shelter," adds Whittle.

(Sweet Dreams donation drive at the Albany International plant in Perth, Ontario, Canada. From left to right: Judy Meraw, Cindy Lewis, Ann Siebel, Joanne Whittle, and Cheryl Smith dressed in their pajamas to raise awareness)

There's still time to join them in supporting the cause. Until the end of October, go to www.supportyourdreams.org to purchase PrimaLoft bedding at a discount, and 20% of the proceeds from the sales on this site will be donated to the National Coalition Against Domestic Violence.