PrimaLoft® -The Luxury Down Alternative™, appeared on NBC TODAY and distributed hundreds of free luxury pillows to consumers in New York City on April 2 – 3, 2010.
All activities were held in recognition of International Pillow Fight Day, a series of fun and lighthearted events held around the world on Saturday, April 3. The largest pillow fight was held in Union Square, New York City, with thousands of participants and onlookers.
On Friday, April 2, the PrimaLoft marketing team appeared in their pajamas on NBC TODAY to raise awareness of International Pillow Fight Day, while donating hundreds of luxury pillows to audience members, anchors and staff. NBC TODAY hosts Matt Lauer and Ann Curry got into the spirit of the event by participating in an impromptu pillow fight on air. PrimaLoft costume characters roamed the plaza, while posing for photos with curious onlookers.
On Saturday, April 3, PrimaLoft pillows were donated to participants of International Pillow Fight Day in Union Square. The PrimaLoft marketing team also distributed postcards to participants and onlookers offering a 15% discount offer on PrimaLoft branded bedding sold on ShopDownlite.com.
“The organizers of International Pillow Fight Day 2010 banned the use of feather pillows, and since PrimaLoft is known as the Luxury Down Alternative –we recognized an opportunity to raise awareness of the PrimaLoft bedding brand by providing pillows to consumers in New York City prior to the event,” stated Diane O’Connor, PrimaLoft’s manager of marketing communications.
On Friday, April 2, the PrimaLoft marketing team appeared in their pajamas on NBC TODAY to raise awareness of International Pillow Fight Day, while donating hundreds of luxury pillows to audience members, anchors and staff. NBC TODAY hosts Matt Lauer and Ann Curry got into the spirit of the event by participating in an impromptu pillow fight on air. PrimaLoft costume characters roamed the plaza, while posing for photos with curious onlookers.
On Saturday, April 3, PrimaLoft pillows were donated to participants of International Pillow Fight Day in Union Square. The PrimaLoft marketing team also distributed postcards to participants and onlookers offering a 15% discount offer on PrimaLoft branded bedding sold on ShopDownlite.com.
“The organizers of International Pillow Fight Day 2010 banned the use of feather pillows, and since PrimaLoft is known as the Luxury Down Alternative –we recognized an opportunity to raise awareness of the PrimaLoft bedding brand by providing pillows to consumers in New York City prior to the event,” stated Diane O’Connor, PrimaLoft’s manager of marketing communications.
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