PrimaLoft Spins New Yarn Website

Today, PrimaLoft launched a new website dedicated to its innovative new product line, PrimaLoft Yarn – The Next Generation in Yarn Technology™.

The user-friendly site is designed for manufacturers to easily find and download information about PrimaLoft yarns, including product information sheets, color cards, hang-tag information and design.

Additionally, the new website offers behind-the-scene views of the yarn-manufacturing process. A short video demonstrates the blending, carding, drawing, roving and spinning processes of PrimaLoft yarn blends.

Check out the new website: www.primaloftyarn.com

PrimaLoft keeps around-the-world sailors warm and dry

On September 7^th, 2008, a father and son who share the same passion for sailing embarked for a non-stop trip around the world on board their 11-meter sloop, Onitron I°.

For the next 250/300 days, Piero and Vittorio Fresi, from Sassari, Sardinia, Italy, will retrace the clipper route, following the traditional route (west to east) sailed by commercial ships in the nineteenth century without making any stops.

The sailors’ route takes them south of the large continents, leaving to their left the three great capes: Cape of Good Hope (South Africa), Cape Leeuwin (Australia) and Cape Horn (South America). Along the course, they will face heavy conditions consisting of fierce winds, huge waves and icebergs.

To keep them warm and dry during their journey, Piero and Vittorio will be wearing Dainese gloves, Musto sailing vests and Lundhags’ HotSpot jackets - all made with PrimaLoft high performance insulation. PrimaLoft-insulated sleeping bags from Salewa will give them good night sleep without worrying of being cold or wet.

Onitron I° is expected to return to Porto Torres (Sardinia, Italy) late Spring 2009.

New PrimaLoft Comfort Zone Survey Released

Two days ago, PrimaLoft fielded its second Comfort Zone story based on the results from its annual Comfort Zone survey. The story, 'Pleased to Meet You' Not Always Pleasant For Holiday Goers, reports which situations most symbolize comfort in American's minds. Over 80 media outlets have already featured the story! Read more...

PrimaLoft VIP Lounge Kept Everyone Warm and Dry at Nor'Easter Festival

While the East coast was being hit with nor'easter-like weather including heavy wind and rain, the party went on at the Nor'easter festival powered by Eastern Mountain Sports held September 26-28.
PrimaLoft hosted the VIP Insulation Lounge, providing a cozy place for attendees. People came in the PrimaLoft Lounge to hang out and watch the bands on stage while staying warm and dry. Some even took the opportunity to learn about PrimaLoft.