PrimaLoft Highlights at Outdoor Retailer Winter Market 2010

PrimaLoft exhibited at Outdoor Retailer Winter Market 2010 show – January 21-24 – in Salt Lake City, UT.  At the show, the PrimaLoft team was busy presenting retailers, manufacturers and media with the latest PrimaLoft insulations and yarns.  

Here are some highlights… 

PrimaLoft booth:

From staple fiber insulations to yarns to continuous filament insulation, PrimaLoft has a product to keep outdoor enthusiasts warm and dry from "head to toe".  Mannequins and samples were displayed in the booth to show that PrimaLoft has you covered!

PrimaLoft “Knock Your Socks Off!” competition:

PrimaLoft Yarn – our innovative performance yarn that is warmer, drier, softer and more comfortable than standard yarns - was the highlight of our Knock Your Socks Off! competition.  The competition was held in the booth on the first afternoon of the show.  Show attendees were asked to roll up some socks made with PrimaLoft Yarn and throw them to knock down foot forms wearing traditional socks…  Everyone enjoyed the beer and winners received socks made with PrimaLoft Yarn. 

PrimaLoft and Project OR:

PrimaLoft participated in Project OR – season 4 – by donating PrimaLoft insulation to the contestants challenged to design a garment in 3 days by using materials provided by OR exhibitors.

PrimaLoft and Speed Dating with Designers:

Our own sales and marketing director, Eileen Berner, volunteered to a one-hour speed dating session where she met with 25 designers.  She had 2 minutes with each designer to talk about PrimaLoft – the warmest, driest, softest and most compressible insulation!

PrimaLoft Knock Your Socks Off! Competition at Outdoor Retailer Show

Don't miss PrimaLoft's KNOCK YOUR SOCKS OFF! competition at the Outdoor Retailer Show in Salt Lake City:

Free beer and a chance to win socks made with PrimaLoft Yarn!

Thursday, January 21st

From 5pm to 6pm

PrimaLoft booth # 39043

Announcing Winners of the PrimaLoft "Get Hammered" Compression Challenge

Jenny Willben from Outdoor Sports Guide magazine and Chris Neary from Vertical Source are the two winners of the PrimaLoft "Get Hammered" Compression Challenge that was held a few weeks ago at he Outdoor Retailer show in Salt Lake City, UT.

At the show, the PrimaLoft team invited Outdoor Retailer attendees to the booth to take the 'Get Hammered" compression challenge and learn more about the most compressible continuous filament insulation - PrimaLoft INFINITY.

The event was a great success. More than 70 participants, including retailers, manufacturers, and media, tested their strength by taking the challenge.

Our winners, Jenny Willben and Chris Neary, will receive an Eastern Mountain Sports Boreal sleeping bag insulated with PrimaLoft INFINITY.

Successful OR show for PrimaLoft insulations and yarns

Last week, PrimaLoft exhibited at the Outdoor Retailer Summer Market in Salt Lake City, UT to present retailers, manufacturers and media with the latest and greatest in insulation and yarn technology.

Highlights included:

* the introduction of 7 new sleeping bags from The North Face - all insulated with our new continuous filament insulation - PrimaLoft INFINITY. The bags will be available in spring 2010.

* PrimaLoft Merino Blend Yarn - a blend of Merino wool and PrimaLoft fibers for base layers and garments such as socks, sweaters and accessories.

* 100% PrimaLoft Yarn - made of PrimaLoft micro denier polyester fibers offers superior softness and comfort. Base layer garments made with 100% PrimaLoft Yarn are ideal for activities such as skiing, hiking, running, golf and cycling in all climates.

* the "Get Hammered" Compression Challenge booth party on the first night of the show was a great success. Winners of the challenge will be announced soon...

The PrimaLoft team also welcomed David DePodwin at the show. DePodwin is the manager of The North Face Soho store who won a trip to the OR show at the PrimaLoft appreciation reception held in New York City last month.

PrimaLoft received great publicity in trade publications including an interview with PrimaLoft Sales and Marketing Director, Eileen Berner, and a feature on PrimaLoft INFINITY in the the first issue of OR Daily. 100% PrimaLoft Yarn was featured in the Product Picks section of OR Daily - Day 3 (page 52).

What a great show!

PrimaLoft® Insulations and Yarns To Be Featured at Outdoor Retailer Show - Booth # 39043

PrimaLoft® is exhibiting at the Outdoor Retailer Summer Market trade show next week (July 21-24) in Salt Lake City, UT - Booth # 39043.

Come by the booth to meet the PrimaLoft team and check out what's new with PrimaLoft insulations and yarns.

Don't miss the PrimaLoft booth party on Tuesday July 21st (first day of the show) from 5pm to 6pm. Join us for drinks, prizes and take our "Get Hammered" Compression Challenge with PrimaLoft® INFINITY, the most compressible continuous filament insulation.

See you at booth # 39043!

PrimaLoft® Selects Winner of Trip to Outdoor Retailer Show

Outdoor and home retailers who recently attended the PrimaLoft® appreciation reception in New York City had a chance to toss their name in a hat to win a free trip to the Outdoor Retailer trade show.

David DePodwin, store manager of The North Face Soho store, was the lucky winner and will join the PrimaLoft team as its guest at this summer’s Outdoor Retailer show in Salt Lake City, UT.

“I’m thrilled to have an opportunity to attend OR this summer,” said DePodwin. “I’m looking forward to reconnecting with coworkers and outdoor industry colleagues and I’m very grateful to PrimaLoft for this opportunity.”

PrimaLoft® Announces Winners of ‘Shove It’ Contest

The PrimaLoft^® team sends three cheers to Susan Shinkai from The Natural Resource and Kyle Abrahamsen with Kiss My Face, winners of the PrimaLoft^® ‘Shove It’ contest that was held at the Outdoor Retailer Winter Market in January. The contest celebrated the launch of PrimaLoft^® INFINITY, PrimaLoft^® Insulation’s newest development.

Shinkai and Abrahamsen were among the over 70 participants who revealed their shoving prowess by stuffing a sleeping bag filled with PrimaLoft^® INFINITY into a narrow cylinder with a plunger. The contest was to demonstrate first-hand the compressibility of the new insulation.

Both winners will receive the new Eastern Mountain Sports Boreal 40° sleeping bag insulated with PrimaLoft^® INFINITY .

PrimaLoft Kept Busy at the Outdoor Retailer Show…

Ready. Set. Go! PrimaLoft successfully launched its new insulation, PrimaLoft Infinity, at the Outdoor Retailer show (in Salt Lake City, UT) and Ispo (in Munich, Germany).

To celebrate the introduction of PrimaLoft Infinity, PrimaLoft invited all Outdoor Retailer attendees to a Shove It Compression Challenge. Over 80 people came to take the challenge. Cheers and beers made the booth very lively!

Stay tuned…winners of the “Shove It” contest will be announced soon.

For the second season of Project OR, PrimaLoft donated insulations to the five contestants. On the first day of the show, they come by the booth to learn about the technical properties of PrimaLoft. Check out Joe Rumiesz, from PrimaLoft, talking to the students…

Inviting all visiting Outdoor Retailer show to PrimaLoft Infinity Party

At the upcoming Outdoor Retailer show (January 22-25), in Salt Lake City, UT, PrimaLoft will launch PrimaLoft Infinity, a new insulation for sleeping bags.

From 4 to 6pm on the first day of the show, we invite all OR attendees to come by the PrimaLoft booth 39043 to toast the launch of the new insulation and win prizes in the "Shove It" compression contest.

Thursday 1/22 from 4pm to 6pm

PrimaLoft Booth 39043, Outdoor Retailer show, Salt Lake City, UT