Tuesday, March 17, 2009

PrimaLoft® Announces Winners of ‘Shove It’ Contest

The PrimaLoft® team sends three cheers to Susan Shinkai from The Natural Resource and Kyle Abrahamsen with Kiss My Face, winners of the PrimaLoft® ‘Shove It’ contest that was held at the Outdoor Retailer Winter Market in January. The contest celebrated the launch of PrimaLoft® INFINITY, PrimaLoft® Insulation’s newest development.

Shinkai and Abrahamsen were among the over 70 participants who revealed their shoving prowess by stuffing a sleeping bag filled with PrimaLoft® INFINITY into a narrow cylinder with a plunger. The contest was to demonstrate first-hand the compressibility of the new insulation.

Both winners will receive the new Eastern Mountain Sports Boreal 40° sleeping bag insulated with PrimaLoft® INFINITY .


Posted by at
Labels: , ,

1 comment:

  1. AnonymousMarch 26, 2009 at 9:06 AM

    I was at the "Shove It" contest at Winter OR. It was a blast! The booth was packed with people yelling "shove it" as participants tried to squeeze a sleeping bag into a rather narrow cylinder. Primaloft was also giving away tee shirts and glasses that said "Shove It". Not to mention they also put out quite a spread of tasty food and drink for the crowd. It was a really fun event! Kudos to Primaloft's marketing team for coming up with this fun time for all.

    ReplyDelete

Subscribe to: Post Comments (Atom)