PrimaLoft Highlights at Outdoor Retailer Winter Market 2010

PrimaLoft exhibited at Outdoor Retailer Winter Market 2010 show – January 21-24 – in Salt Lake City, UT.  At the show, the PrimaLoft team was busy presenting retailers, manufacturers and media with the latest PrimaLoft insulations and yarns.  

Here are some highlights… 

PrimaLoft booth:

From staple fiber insulations to yarns to continuous filament insulation, PrimaLoft has a product to keep outdoor enthusiasts warm and dry from "head to toe".  Mannequins and samples were displayed in the booth to show that PrimaLoft has you covered!

PrimaLoft “Knock Your Socks Off!” competition:

PrimaLoft Yarn – our innovative performance yarn that is warmer, drier, softer and more comfortable than standard yarns - was the highlight of our Knock Your Socks Off! competition.  The competition was held in the booth on the first afternoon of the show.  Show attendees were asked to roll up some socks made with PrimaLoft Yarn and throw them to knock down foot forms wearing traditional socks…  Everyone enjoyed the beer and winners received socks made with PrimaLoft Yarn. 

PrimaLoft and Project OR:

PrimaLoft participated in Project OR – season 4 – by donating PrimaLoft insulation to the contestants challenged to design a garment in 3 days by using materials provided by OR exhibitors.

PrimaLoft and Speed Dating with Designers:

Our own sales and marketing director, Eileen Berner, volunteered to a one-hour speed dating session where she met with 25 designers.  She had 2 minutes with each designer to talk about PrimaLoft – the warmest, driest, softest and most compressible insulation!