The North Face Masters Presented by PrimaLoft in Snowbird, UT

After a two-day delay due to weather and unsafe snow conditions, The North Face Masters of Snowboarding 2010 presented by PrimaLoft finally kicked off in Snowbird, UT. Riders coming from all over the world were ready to make some tracks in the fresh snow.

Shannan Yates defended her last year title by taking the highest step on the podium while Mark Carter, from Jackson Hole, took the Sword in the men’s division.


Check out the highlights of the event in Snowbird, UT at The North Face Masters on Vimeo.


Next week (on Feb. 9-12) the PrimaLoft team will be at Crystal Mountain, WA, to closely watch the second event of this series and to demonstrate the benefits of PrimaLoft insulation.

Here is the PrimaLoft team celebrating in Snowbird!