PrimaLoft Kept Busy at the Outdoor Retailer Show…

Ready. Set. Go! PrimaLoft successfully launched its new insulation, PrimaLoft Infinity, at the Outdoor Retailer show (in Salt Lake City, UT) and Ispo (in Munich, Germany).

To celebrate the introduction of PrimaLoft Infinity, PrimaLoft invited all Outdoor Retailer attendees to a Shove It Compression Challenge. Over 80 people came to take the challenge. Cheers and beers made the booth very lively!

Stay tuned…winners of the “Shove It” contest will be announced soon.

For the second season of Project OR, PrimaLoft donated insulations to the five contestants. On the first day of the show, they come by the booth to learn about the technical properties of PrimaLoft. Check out Joe Rumiesz, from PrimaLoft, talking to the students…