Tuesday, April 28, 2009

PrimaLoft Products On The Road with Backpacker Get Out More Tour

The PrimaLoft® team has signed on to be the technical insulation sponsor for Backpacker Magazine's 2009 Get Out More Tour.

Backpacker Get Out More Tour is a one-of-a-kind mobile marketing tour that features in-depth retail workshops and presentations as well as guided experiential adventures for active and aspiring outdoor enthusiasts. From April through October, the tour hosts, Sheri and Randy Propster, will travel across the country visiting over 50 retail stores and festivals to educate consumers about the skills and equipment they need to get Out More.

At each stop, retailers and consumers will be able to learn more about PrimaLoft® insulations and products.

Follow Sheri and Randy's travels at the Get Out More website to find out where PrimaLoft® products will be featured.

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