PrimaLoft and DOWNLITE Launch 'Support Your Dreams'

Today, October 1st, starts the National Domestic Violence Awareness month and the launch of the PrimaLoft and DOWNLITE Support Your Dreams campaign, designed to support women and children making the transition into a new life away from the fear of domestic abuse.

Throughout the year, PrimaLoft and DOWNLITE, will donate hundreds of PrimaLoft pillows to the Equinox Domestic Violence Shelter in Albany, NY, and the Cincinnati YWCA Battered Women’s Shelter. The first donation to each shelter was made this morning to mark the beginning of the campaign.

To complement the Support Your Dreams pillow donation, PrimaLoft, its Albany International Corp. colleagues, and DOWNLITE will conduct Sweet Dreams donation drives through the month of October. Nighttime items such as twin sheets and blankets, pajamas, robes and slippers will be collected and donated to local shelters for adults and children in hopes that their stay is more comfortable.

You can help PrimaLoft and DOWNLITE support victims of domestic violence through the ecommerce site, SupportYourDreams.org, where during the month of October a limited edition Support Your Dreams PrimaLoft pillow and other PrimaLoft bedding, will be available for purchase at a 10 % discount. Additionally, 20% of the proceeds from the sales on this site will be donated to the National Coalition Against Domestic Violence.

Other ways you can help:

** In Albany, NY **
Equinox will host a public Sweet Dreams donation drive for the women and children who reside at Equinox safe houses
Where: at its 95 Central Avenue, Albany, headquarters
When: October 1st to October 31, 2009
What: donations of new or gently used nighttime items like twin sheets & blankets, pyjamas, robes and slippers

** In Cincinnati, OH **
The Cincinnati YWCA will also host a public Sweet Dreams donation drive for the women and children who reside at YWCA Cincinnati domestic violence safe houses
Where: YWCA of Greater Cincinnati - 898 Walnut Street, Cincinnati
When: October 1st to October 31, 2009
What: donations of new nighttime items like twin sheets & blankets, pyjamas, robes, and slippers